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The Casino That Quality Forgot

Posted At : November 14, 2008 04:39 PM | Posted By : D McKee
Related Categories: MGM Mirage,Herbst Gaming

Sometimes business takes me to the far-flung outposts of the casino biz. Such was the case last weekend in Primm, Nev.

The Better Half and I stayed overnight at Whiskey Pete's, one of the flagship properties of Herbst Gaming. Room rates there are advertised as starting at $27.95 and I'd say even that's a mite steep.

For instance, we had a "deluxe" room and, if you look at it on the Web site, you're seeing almost the entire room. Like everything in the hotel except the wallpaper and some light fixtures in the hall, it doesn't look like it's been touched in 10 years. The air conditioning/heating unit rattles something fierce even on its lowest setting and the shower next door set off quite a hullabaloo of its own.

To get ice from the ice machine, you have to insert your key card. Even then, you only get about half a (small) bucket. And no seconds, either! You'll take what they give you and you'll like it, buster. And although there's a coffee maker and two styrofoam cups in the bathroom, there's no coffee to make.

We think we lost a sweater in the room but can't be sure because -- as of six days later -- we were told the room still hadn't been cleaned. So if you're on the 19th floor in a westward-facing room and you find a dark blue turtleneck, that'll be my attire you're admiring.

The breakfast menu in the coffee shop looks inviting. I say "looks" because that's all we could do. We were waved over to the front counter, then studiously ignored for 15 minutes before we got up and left. To rub in the indignity, we made it over to McDonald's, across the interstate, just as the breakfast menu was being switched over to lunch. Sunday was not our lucky day.

Herbst has gotten a few things right, like becoming more high-profile and frequent in its entertainment offerings. Also, while the populace on the casino floor had dropped from our previous visit this fall, marketing outreach is clearly at work. It was the most heavily integrated casino crowd I've seen in the Las Vegas area, meaning that Herbst is doing an excellent job of getting its message out to the black and latino communities.

But it's difficult to see what MGM Mirage ever saw (or spent) in these places or why Herbst blew nearly $400 million to acquire them. The latter folly may yet prove Herbst's undoing. MGM Mirage was, I'm sure, chortling all the way to the bank after that sale closed.

Oh well, at least our room had a spectacular view across the mud flats, toward the distant mountains of California. The sight of a solid line of cars streaming down I-15 toward Sin City never fails to impress.

Comments (Comment Moderation is enabled. Your comment will not appear until approved.)
mike_ch's Gravatar I've only stayed at the other two, and they're both decent one-night joints. Nothing amazing, but nothing embarrassing, either. Unless Herbst has screwed it up, the coffee shop at Buffalo Bill's is good.
# Posted By mike_ch | 11/14/08 8:50 PM
Lolly's Gravatar if MGM/ Mirage could not figure out how to make a go of it at Stateline, with all their resources, for the life of me I can't figure out how Herbst Gaming thought they could.

I cannot understand why, if I knew the market was going to drop in value ( by reading daily! ) why didn't at the very least Herbst advisors/ consultants warn them? it's really a tragedy, up to that one buy and the one in Reno, they did very well for themselves up to that point.

David, your dead on about the conditions of the hotel, hubby and I stayed at BB's last year ( high profile concert) and found the conditions very poor. Just about everything from the door knob to the toilet seat was broken and we were in a so called suite where the bedroom TV was even broken.

The general cliental had limited resources, after they lost their $20 they loitered about or went to the pool for the rest of the day while their kids ran amuck up and down the halls/ elevators. Actually felt bad for the kids, the parents thought so little of them to leave then unprotect & safe.

Reference the food: The Silver Spur Steakhouse at Whiskey's is excellent but, you'll need to skip breakfast or pack your own breakfast bar!

Lolly
# Posted By Lolly | 11/14/08 10:44 PM