Robin Camacho
Las Vegas Real Estate
David McKee
Stiffs & Georges
Jean Scott
Frugal Vegas
Cannery Casino Resorts (29) [RSS]
Melco Crown Entertainment (29) [RSS]
Morgans Hotel Group (32) [RSS]
Pinnacle Entertainment (60) [RSS]
Tropicana Entertainment (90) [RSS]
World Series of Poker (6) [RSS]
Illinois: No country for big casinos
JohnTerez said: What your name? , <a href="http://pdabooks.org/membe... noir wine&l... [More]
Nevada: The Stupid State
PortoM0n said: Don't go far away. , <a href="http://cool-wallpapers.ev... cool wall... [More]
They burned the Monte Carlo ... and may get away with it
JohnTerez said: Try see it. , <a href="http://smart.fm/lists/152... glass supplies</a>... [More]
Nevada: The Stupid State
PortoM0n said: Hi brothers and sisters! , <a href="http://boxesandarrows.com...... [More]
They burned the Monte Carlo ... and may get away with it
SoloJ3ss said: Great... , <a href="http://boxesandarrows.com... to make deer a... [More]
Enter your email address to subscribe to this blog.
alex yemenidjian ameristar animals architecture atlantic city australia baseball boulder strip boyd gaming california cannery casino resorts carl icahn charity cirque du soleil citycenter colony capital colorado columbia sussex cosmopolitan current detroit dining don barden donald trump downtown economy election encore entertainment environment florida fontainebleau g2e george maloof harrah's harry reid herbst gaming horseracing igt illinois indiana international internet gambling isle of capri james packer kansas kentucky labor lake tahoe laughlin lawrence ho louisiana lvcva m resort macau marketing massachusetts melco crown entertainment mesquite mgm mirage michael gaughan mississippi missouri monte carlo fire morgans hotel group movies neil bluhm ohio oscar goodman penn national pennsylvania pets phil ruffin pinnacle entertainment planet hollywood politics problem gambling regulation reno riviera sahara sheldon adelson singapore sports stanley ho station casinos steve wynn tamares group taxes technology the strip tilman fertitta tourism transportation tribal tropicana entertainment tv wall street
Posted At : November 4, 2008 09:59 AM | Posted By : D McKee
Related Categories:
MGM Mirage,Harrah's,Current,The Strip
There's much for which Harrah's Entertainment can be criticized, but it's second to none in the casino industry when it comes to courting the gay-lesbian audience. (MGM Mirage says it's doing a catch-up effort over at Luxor, but that property still seems to be going through an identity crisis of its own.)
It's another example of Harrah's superior ability to mine its database. The company learned that the LGBT demographic is (like, duh!) lucrative. Not to mention: cosmopolitan, well-traveled, possessed of higher-spend-per-day tendencies, and loyal to gay-friendly businesses.
Black people have money, too. That's the conclusion belatedly reached by the Las Vegas Review-Journal, which inconspicuously announced that it was teaming wth two local entreprenteurs, Charles Tureaud and Kimberly Bailey-Tureaud to launch Las Vegas Black Image this January.
"Future issues are expected to include stories about Barack Obama; Bernice King, the daughter of Martin Luther King Jr.; and basketball player Marcus Banks, among others," news that must have been a bitter pill for certain R-J mossbacks to swallow. The newspaper is economically embattled right now, trying to buy out 50-100 staffers (not to mention closing the R-J staff cafeteria), and perhaps this explains its tardy reach past its uptight-white self image. Not only has the R-J been guilty of stoking local racial tensions in the past, its "Comment" boards usually read like an LSD-fueled KKK rally. Whether the launch of Black Image is penance or good business sense, it's salutary in either event.
Ironically ... it's been the R-J that's done the best job of shining a light on the Poetry scandal, a tawdry affair that undermines the enlightened image being projected by -- wait for it -- Harrah's Entertainment.
Then there's ABC-TV, which has decided to "gaywash" LGBT characters out of two prime-time shows. Viewers with long memories may recall a similar purge in the early 1990s that left Roseanne as the only series with "out" characters. This sort of backlash definitely makes you appreciate the testicular fortitude of Harrah's marketing efforts.
Print | 
Send to Friend | 
del.icio.us | 
Digg It! | 
Linking Blogs |
There are no comments for this entry.
[Add Comment]