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Posted At : April 10, 2008 12:42 PM | Posted By : D McKee
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Harrah's
"Adoption of the name Caesars Entertainment will provide our company with greater prestige and help attract strategic business partners as we pursue expansion opportunities in new jurisdictions." -- Harrah's Entertainment Chairman/President/CEO Gary Loveman, announcing the planned re-branding of his company.
Brands planned for the new company:
• Caesars
• Harrah's
• Horseshoe
Brands currently under the Harrah's flag:
• Caesars
• Harrah's
• Horseshoe
• Grand Casinos*
• Sheraton*
• Bally's*
• Bill's
• Flamingo*
• Harvey's
• Imperial Palace (Vegas only)
• O'Shea's*
• Paris*
• Rio
• Showboat
• Conrad*
* -- Inherited in the takeover of Caesars Entertainment, née Park Place Entertainment, née Hilton Gaming (plus ITT/Sheraton/Caesars World, plus ... )
Update: Steve Friess has a tart, funny take on the matter.
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