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SJM's IPO: Too little, too late?

Posted At : June 24, 2008 12:49 PM | Posted By : D McKee
Related Categories: Macau,Sheldon Adelson,Stanley Ho,Steve Wynn


Sociedade de Jogos de Macau (SJM) Holdings Ltd., the gambling arm of the business octopus that is Stanley Ho, has finally rolled out its long-ballyhooed IPO, prompting a yawn from the market. Ho hopes to scare up between $454 million and $654 million (a big comedown from his initial target of $1 billion) but, given the sums being invested in Macao by his competitors, even hitting the high end of the projection may turn out to be chump change. When a Las Vegas Sands or Wynn Resorts can pump billions into the Macanese market, Stanley Ho threatening to bring $650 million in investment capital to bear is like using a cap gun to take down a lion.

Market skepticism is evident in the fact that SJM shares are expected to trade at a P/E ration that's half to a third of their competitors' -- and an eight of the ratio at which Sands. It's a bitter victory of sorts for Ho's estranged sister, Winnie. Her litigation against old Stanley kept his IPO off the market for months on end. Now that it's finally out there, Winnie can presumably gloat over the downsized return that the market expects.

Don't count Stanley Ho out, of course. He's got a high-end club, L'Hermitage, on the way this fal. Still, with only 40% of the IPO's proceeds earmarked for construction, Ho's going to have a hard time shaking his image as a bottom feeder par excellence. He could pull a Crown Macau-style palace out of his hat -- but it's highly doubtful.

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