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Posted At : August 13, 2008 03:20 PM | Posted By : D McKee
Related Categories:
MGM Mirage,Marketing,Current,The Strip,Movies
If MGM Mirage isn't begging and pleading the producers of Mamma Mia!'s Mandalay Bay company to extend its run past Jan. 4, well, maybe it should. Because, as of now, it's winding the show down at a time when ABBA has once more blazed its way to the top of the charts. The film soundtrack has marched to #1 on the Billboard album chart* (and in ABBA-mad Australia), while 16-year-old "ABBA Gold" remains #1 in Britain (#4 down in Oz).
On top of that, Universal Studios will release a sing-along version of the movie in the U.K. on Aug. 22, with various studio sources saying (albeit not for attribution) that a U.S. version is planned for Labor Day weekend ... which might partially explain why the co-promotion between Rave Motion Pictures and M'Bay has been extended through the end of September.
Whatever the case, it hardly makes sense to fold the tent of the Strip's longest-running Broadway musical when ABBA-mania is reasserting itself yet again. If sales-and-marketing manna like that can't sate the decision makers, I guess nothing will.
* -- I had a hand in that ... well, me and 129,999 other people.
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