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Posted At : January 8, 2009 02:20 PM | Posted By : D McKee
Related Categories:
TV,International,Marketing
From our Today's News page:
Ladbrokes' humorous "Quench Your Thrill Buds" TV spots didn't amuse Britain's advertising czars. The bluenoses at the Advertising Standards Authority have nixed airings of the commercials, one of which showed a risk junkie accidentally plunging to his death by attempting to use a potato chip bag as a parachute. The punchline: "If only he'd seen Ladbrokescasino.com his thrill buds would have been quenched."
After receiving one (yes, one) complaint, the ASA dropped the hammer on Ladbrokes, informing The Guardian that "while the TV ads would not be viewed as realistic or aspirational, it agreed with the complainant that the overall portrayal of gambling was in a context of toughness with links to excessive risk-taking and reckless behaviour." Ladbrokes responded that the ASA's prudishness was "political correctness gone too far."
And now, as an S&G public service, we present the ads that were too funny for the nation that gave us Monty Python and Eddie Izzard. The sun has well and truly set on the British Empire.
"Climber":
"Parachute":
and, best of all, "Shark":
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