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Posted At : October 19, 2009 03:21 PM | Posted By : D McKee
Related Categories:
Ohio,Racinos,Current,Maryland,Election,Marketing
A sample conducted by the tag team of TruthPac and Strategic Polling finds support for the Ohio casino initiative backed by Penn National Gaming polling below 50%. Casinos still have a slight edge (48%/43%, with 8% undecided) ... so in theory the ballot measure should squeak through, so long as the undecideds split down the middle.
If, however, "likely voters" means so-called "values voters," then Issue 3 could be in serious trouble. Only 30% of Democrats polled were against putting casinos in Toledo, Cincinnati, Columbus and Cleveland -- but 58% of Republicans gave it the thumbs-down. It should be noted, though, that a Dayton Daily News poll released three weeks ago had Issue 3 winning in a 59%/38% wipeout.
From the mailbag: An East Coast reader writes, "I live in Washington, D.C. Only a tiny 1%-2% of the D.C. television market is in West Virginia, yet I'm surprised to be seeing several TV ads to legalize table games in Charlestown, West Virginia -- home of a racino (I've never been there). I hadn't even known that was on the ballot. Anyway, if they are buying D.C. TV for a Jefferson County, W.V. issue, they sure are spending boatloads of money -- not too surprising, I guess."
Well, this did come as a bit of a surprise to me ... but it makes sense in retrospect. Not in terms of influencing votes: However, with table games an inevitability in Pennsylvania, a push for casinos in Ohio, slot parlors (slowly) ramping up in Maryland, etc., the advertising blitz is probably a means of preparing ground for after the election. Should table games be voted in, D.C.-area gamblers will know Charlestown has them and may think twice about driving to Pennsylvania and points northeast.
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It's also the worst promotion ever for the opposition. There position on Issue 3, they really aren't creating 34k jobs, they are going to be filled by people from AC and Vegas, not you. It's not making a lot of headway in my opinion.