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Posted At : May 26, 2009 09:18 AM | Posted By : D McKee
Related Categories:
MGM Mirage,Economy,Harrah's,The Strip,Technology,Marketing
Credit for this Strip vignette goes to reader mike_ch, who writes:
Saw this linked to on Twitter by Brian Fey on TwoWay[HardThree]:
Not sure this is the most sound marketing strategy ever:
"At O'Sheas Casino, the president of five Harrah's Entertainment Inc. hotel-casinos on the Las Vegas Strip is poking fun at the economic downturn and the excesses that built Sin City's anything-goes reputation. Don Marrandino points at a sign pushing $45 bottles of Jack Daniels whiskey or Smirnoff vodka, and says the promotion parodies the not-too-distant past when the gambling resorts marked up liquor by hundreds of dollars a bottle and patrons couldn't empty them fast enough."
I don't know if you find the same feeling in that which I do, but I can't help but wonder how effective "remember when you got gouged?" is as a marketing tool. Especially at a moment when the rocket has only just begun to lift on room rates and even some lower market owners are scoffing at what they're getting for a room.
Don would probably be wise to put away the gag hooch and keep being photographed with pretty ladies.
Like so many recent promos (remember, "Shut up and play"?), this one could be accused of tone deafness but Marrandino's head is in the right place. And he shows a firm grasp on reality when he says, "[Las Vegas] went from bargain to high end really quickly. Now it's going back to that middle market." I'm still not sure that message has truly sunk in elsewhere on the Strip.
Update: For those who follow Twitter, our in-house tweeter par excellence deems Luxor's Twitter feed to be far and away the best of the MGM Mirage feeds, with MGM Grand's bringing up the rear. Kudos for Luxor prez Felix Rappaport for stealing a march on the competition.
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"Remember those days when we fleeced you for everything we could? Good times, good times..."
Wasn't cheap for customers, if I remember right.