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Posted At : May 5, 2009 10:42 AM | Posted By : D McKee
Related Categories:
International,Donald Trump,Marketing
NBC-TV Sunday-night comedy star Donald Trump has always been promiscuous when it comes to slapping his name on anything this side of condoms. And why not? It gives him bragging rights to the drawing power of his moniker.
"My buildings sell out before they are built. People recognize the brand name and know what they will be getting: the best for their money," proclaimeth the orange-haired tycoon. For instance, a Baja California condo complex took reservations on 80% of its planned first tower in less than a day, so dazzled were buyers by the Trump brand. The latter may be mud in the casino industry but it's got power in real estate, at least for now.
Had Trump Baja been a roaring success, I'm sure we'd be hearing no end of it from Trump Himself. Now that the developers who sublicensed the Trump name have gone to ground, leaving a big hole behind, The Donald wants everybody to know it was no fault of his: Oh no! He's not responsible for the skanky things people do once they've bought the rights to that very recognizable brand. As a sales tool it means everything ... but in terms of standing behind one's product it's not worth a farthing. That's the reductio ad absurdum essence of the Trump Defense.
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"proof by contradiction". It's a way of proving how something can't be true by assuming it is true, and then how that directly results in something that
we already know to be false. I would call this more of an example of Donald Trump being his usual blowhard self, but I forgot how to say that in Latin.