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Posted At : May 5, 2009 09:39 AM | Posted By : D McKee
Related Categories:
Macau,Station Casinos,Marketing,Current,LVCVA
Just yesterday, I was comparing a dazzling Macao promotional spot -- one which made the most of what diversity that enclave has to offer -- to the staler-than-stale recent efforts churned out on Las Vegas' behalf by R&R Partners. Little did I know that a topical one-shot ad spot from the Las Vegas Convention & Visitors Authority was running in Monday's USA Today.
Seizing upon Vice President Joseph Biden's recent "gaffe" about steering clear of swine flu, the LVCVA ran a full-page ad featuring Biden's mug and the tagline, "Mr. Vice President, if you had said it here, no one would have known."
Har-de-har. Actually, having worked with quite a few professional singers in a previous incarnation as an arts journalist, I can tell you they'd vouch for Biden's advice re being wary of confined conveyances -- especially airplane flights -- right down the line. As is so often the case in Washington, simple candor becomes a "gaffe." The Naval Observatory (official resident of the Veep) just might be the only place in or around D.C. where Diogenes could safely stop these days.
The Biden ad, of course, rings yet another change on "What happens here, stays here." Well, as the Carrie Prejean kerfuffle conclusively proves, what happens in Vegas has a half-life of forever nowadays. Besides, that "what happens in Vegas" cliché jumped the shark when convicted felon O.J. Simpson tried to employ it to excuse a botched heist at Palace Station. Surely it's time to put that line out to stud or send it to the glue factory, perhaps.
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Personally, I can't think of a better air-related environment to be in, realizing of course, that you can possibly still catch a cold from someone sitting next to you when they sneeze on your lapel.
If more of us understood the simple mechanics at work in a typical airliner, perhaps it would "clear the air" (sorry...) over meaningless and uninformed misconceptions regarding the ventilation of aircraft cabins.
I feel that it is the confined nature of air travel, and the uncertainty and lack of understanding of the systems at work on a typical modern airliner that leads to the misunderstanding of airline cabins as a "closed environment", when nothing could be further from the truth. In terms of "air exchange", a typical modern airliner is practically flying with it's windows wide open!
Pete
Indianapolis