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Posted At : July 15, 2009 03:35 PM | Posted By : D McKee
Related Categories:
Labor,MGM Mirage,Marketing,Morgans Hotel Group,The Strip,Cirque du Soleil,Entertainment,Regulation,Boyd Gaming
Two resignations made the news today. First, the publicist for Criss F. Angel took a hike. Given the choice between the much-reviled Angel and unlikely rising star (and reportedly much, much nicer person) Holly Madison, Fantasy flack John Flynn left the sinking Angel ship.
With Guy Laliberté literally fleeing to outer space, defenders of Angel and his Believe debacle are growing fewer and fewer. (Hey, Cirque du Soleil, keep the title and redo the show as a Cher tribute. It can only be an improvement.)
"Would the last person to leave my office please turn out the lights?"
In an unrelated but symbolically parallel development, yet another high-ranking staffer has joined the exodus from the office of Gov. Jim Gibbons. Departing exec Mindy Elliott managed to drag Midnight Jim into yet another scandal when she persuaded the Gibber to exert influence on behalf of Boyd Gaming in a dispute with state OSHA. Unfortunately, the state's burgeoning jobless population will now have to deal with Elliott in her new role as head of the Dept. of Employment, Training & Rehabilitation. Is this a case of "failing upward"? "Sideways"?
Luxor? Sexy?!? It seems that the answer is, "Yes," judging by this creative marketing ploy: "Singles in Sin City." People come to Vegas to hook up, however briefly, so why not A) organize a promotion around it and B) class things up a bit? The four packages are, in ascending order of sexytime, "Get a Room," "Get Lucky," "PDA" and "The Player."
Well, it sure beats "First Base," "Second Base," etc., no? (If the funky vocal stylings of Robin Thicke don't make you want to get busy, nothing will.) And with the Strip currently floundering in disgrace -- and deservedly so -- Luxor's promotion is high heavens above, for instance, the cattle call that is Rehab at the Hard Rock Hotel. When they (foolishly, IMO) bought the place, Morgans Hotel Group claimed they were going to go upscale. Instead, by all accounts, they dove headfirst into the deep end of the cesspool.
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