What’s up with the apostrophes, or lack of them, in casino names?
Most casinos named after people (real or imagined) use the possessive form, as in Arizona Charlie’s, Binion’s, Harrah’s, O’Shea’s, and Terrible’s.
Though Fitzgeralds is named after Lincoln Fitzgerald, a Reno casino owner from the ’40s, it seems to have followed the lead of Caesars Palace, the most famous and original casino-without-an-apostrophe. The story goes that instead of implying that the hotel belonged to a single Caesar, developer Jay Sarno wanted to create the feeling that every guest was a Caesar.
