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According to the 2004 Las Vegas Visitor Profile survey, the average person stayed in Las Vegas a total of 4.6 days (the same as in 2003) and brought a gambling bankroll of $544.93 (compared to $490.87 in 2003).
For the full survey, which contains statistics for everything from the marital status of visitors and how many made use of travel agents for travel-planning assistance to the primary purpose of visits and the location of lodging (based on a survey sample of 3,330 respondents), go to www.lvcva.com/pdf/VPS-2004%20Las%20Vegas.pdf.