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"SLS" stands for "Style, Luxury, and Service," the slogan Iranian-born nightclub impresario and movie producer Sam Nazarian chose for his luxury hotel chain, which has a location in Beverly Hills and another slated to open in Miami next year.
Back in 2007, Nazarian's company SBE acquired the iconic Sahara Hotel & Casino in Las Vegs, with plans to convert it into an SLS property, hence the wishful-thinking street signage. In reality, far from upgrading the property, it's since fallen further into disrepair and degradation, closing two hotel towers, the buffet, and the Congo Room, but adding a tattoo parlor. While Nazarian still maintains that the SLS plan's still in the works, there's no money to bring his dream to fruition.
