Question of the Day — 16 Nov 2019

I recently applied for and received a Caesars Rewards credit card (initially for free LV parking and a limited-time enhanced sign-up bonus). The additional benefits through the card top out at $10k yearly spend. After quickly hitting that level (don't carry a balance), I'm about to switch cards until next year. I gamble a lot of short-duration low table limits at a local (non-NV) Harrah's. Without the card I'd never attain Platinum. After hearing about metadata collection techniques, how can I find out if there are additional "unpublished" perks sent out by Caesars directly to people in my demographic, who (in theory) could obtain multiple tens of thousands of base reward credits, but only a couple thousand tier credits?

[Editor's Note: We asked our travel-rewards expert, Mike Friedman, co-writer of our Travel Game blog, to comment on this question. Here's what he had to say.] 

Truthfully, I can comment only on the credit card specifically, though I do have a few things to say on the program in general.

From what I know of Caesars, they're highly quantitative about how they do stuff. They don't seem to view the credit card as a core revenue driver, but more to take advantage of cross-sell opportunities for existing customers. Overall, in fact, casinos (and cruise lines, for that matter) have done a poor job of integrating their credit cards into their loyalty programs.

In all of the years I've been covering this card, I've never heard of anyone getting any true unpublished perks. I have heard, on occasion, of people getting small multipliers (e.g., earn 2X points on your next $3,000 in spend), but there are no ways to count on those.

I guess that's a long way of saying that your questioner shouldn't expect any unpublished perks related to his ownership of the credit card.

Thank you, Mike. Now it's time to hear from anyone out there in QoDland who can comment on the integration, or lack thereof, of the Caesars Rewards credit card with the Total Rewards players club. 

 


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