A casino managers job is simple. Make happy sheep. (and don’t slaughter them).
Happy sheep are happy to donate their savings to your machines. Unhappy sheep
think your casino is “bad luck” and head for a “better” option.

This means short lines. Don’t you fools understand that most people have only so much time and when that time is wasted in line, it’s not wasted playing video keno or Buffalo slots.

This means decent returns on games. When games are set to 90% return and below,
the sheep get slaughtered and go away. You morons only give about 1% in cash back
on slots (and far less on the strip), yet typically take over 10%. Be less greedy. Either give 2-3% cash back on slots and keno (which can be a HUGE marketing tool compared to your competition) or set your games to return about 95% or so. People want to play awhile before they have to sell their car, body, children or soul for more gambling money. Most gamblers (especially locals) will lose that money sooner or later. So let them lose it slower. You truly don’t care if someone loses their $500 rent money in 1 day or 3.
You have this fantasy that the sheep will lose $1500 in 3 days if you abuse them, but that is insanity. The vast majority of customers can only lose so much and then there is no more.

This means promotions that don’t use deception and don’t have difficult rules that can trip up well meaning customers. No more “must be present to win” drawings, especially if most tickets are earned through play.

It means giving offers that are good for several days. Lots of these joints give free play or comps that are good 1 or 2 days. Nobody likes getting an offer they cannot even use because, god forbid, they have lives outside of your casinos. Do you really think you can get people to play more like this? At least pay attention to zip codes. If a customer lives more than 2 miles away, ease up on the frequency.