Players Club News for Non-Vegas Casinos
First a note about the parking situation on the Las Vegas Strip that I covered in the last two blog entries. Thanks to input from readers I added later a couple of outlying casinos that have a free shuttle to the Strip. So the May 19th blog is now complete, as far as I know at this moment.
The following players club information came from press releases, thus some flowery language! 🙂
RENO
Eldorado’s new distinctive loyalty program ONE Club will reward guests with exclusive benefits nationwide. With ONE Club, guests can receive comps at over 50 restaurants and lounges, 4,500 hotel rooms, and dozens of entertainment options throughout the Eldorado Resorts portfolio. ONE Club debuted in August 2016 at Mountaineer Casino Racetrack & Resort, Presque Isle Downs & Casino, and Scioto Downs Racino. ONE Club is now available in Reno at Eldorado Reno, Silver Legacy Reno, and Circus Circus Reno, allowing guests to seamlessly earn and redeem at Eldorado Resort properties. ONE Club will come to Eldorado Shreveport later this year.
LAKE CHARLES
Golden Nugget – Lake Charles today announced that it now gives premium 24K Select Club Members the most luxurious amenities ever offered with the new Billionaire’s Club, the highest level of the casino’s 24K Select Club player rewards program. This Billionaire’s Club tier level is exclusive to the Golden Nugget Lake Charles and is an invitation-only level above the regular tiers of the 24K Select Club tier, which go up from 24 Karat to Premier, Chairman and Elite. The Billionaire’s Club players’ cards will work at the other Golden Nugget Casinos, in slot machines and at table games for Point, Tier Credit and Comp Dollar earning, and for Comp Dollar redemption. Members can also present their Billionaire’s Card at Landry’s, Inc. restaurants nationwide to redeem their earned Comp Dollars, just like they do now. Each Golden Nugget Casino location has a separate program, so check with each property’s 24K Select Club Booth for specific rules and details.
ATLANTIC CITY
Borgata Hotel Casino & Spa, part of MGM Resorts International, announced today that it will be launching the Company’s M life Rewards loyalty program, presenting members with personalized offers, exclusive benefits and special access across MGM Resorts’ portfolio. Beginning Wednesday, June 7, M life Rewards will supplant My Borgata Rewards loyalty program, allowing guests to play and earn at their favorite MGM Resorts destinations including Bellagio, ARIA, MGM Grand, Mandalay Bay and The Mirage in Las Vegas as well as resorts in Detroit, Mississippi and Maryland.
MGM Detroit is not a “resort” as they may want people to believe. Also it takes 10 times the amount of play to earn the same amount in Vegas.
That “ONE” club returns comps at some indeterminate amount, but it’s much less than .1%. It does depend on the individual casino–Circus Circus Circus Circus gives you nothing, the Silver Legacy varies, the Eldorado is a bit better than the other two. But what they all have in common–a trend started long ago by the dueling Atlantis and Peppermill–is a don’t ask, won’t tell policy. You never have any idea what comps you may have earned or what your points are worth. The slot club boothlings do that infuriating dance where you ask them how much comps you’ve earned and instead of answering, they ask you what you are trying to get comped for (I usually retort, “Dinner for fifty at the steakhouse.”). It seems to be a growing Reno trend to not tell you what your earned points are or will be worth.
Jean,
The reason the Golden Nugget is introducing a new tier (with the one year BMW lease), is that the Owners of the L’AUBERGE, Pinnacle Entertainment, have the Owner’s Tier, with their players club: this includes a one/two-year lease on a Mercedes. The Isle of Capri also has its Black Paradise tier level.
Lake Charles has by far, the highest gaming action in LA, and built the Isle of Capri nationwide from this one property.