I don\u2019t get my kicks on Route 66. I get them chasing value. Wherever I go.<\/p>\n\n\n\n
Friends had a kitchen in a summer-camp conference center in Virginia, which burned down recently when a neighbor\u2019s bonfire got out of control. No insurance. I saw an eight-foot stainless-steel triple-compartment sink ($1,500 retail) in a construction dumpster. I called my friends; they said \u201cPerfect!\u201d I hired a buddy with a pickup for $50 to move it into my back yard until they can pick it up.<\/p>\n\n\n\n
Value proposition solved. Even good for the environment.<\/p>\n\n\n\n
I bought silver below $18. It\u2019s now $28.50<\/p>\n\n\n\n
At McDonalds, I get a snack and like the App offer for free fries when I buy a $2 burger. The fries would cost more than the burger and I get an additional 10% in points.<\/p>\n\n\n\n
In Vegas, whether it\u2019s LVA newsletter tips, Member Rewards Book coupons that have given me a 10-to-1 return for 20 years, American Casino Guide\u2019s free downloadable coupons, VPfree2 for the best video poker, Jean Scott\u2019s Video Poker Scouting Guide that\u2019s returned 1500% to me, I\u2019m always chasing value.<\/p>\n\n\n\n
Downtown Grand is great value. Rainbow is great value.<\/p>\n\n\n\n
Then there\u2019s spending $10,000 taking 15 people to Stadium Swim for the Super Bowl when one ticket at Allegiant cost that much.<\/p>\n\n\n\n
And renting a 6,000-square-foot Villa in the 5-star tower at Encore instead of a trade show booth, saving my corporate client $100,000 over what they paid every year before \u2014completely blowing the clients\u2019 minds and generating $1 million in new product sales in 90 days.<\/p>\n\n\n\n
Or discovering, attending, and partying at the opening of Bruno Mars Pinky Ring lounge for $75 a night. An ultimate experience and an insane value.<\/p>\n\n\n\n
My 17 days in Vegas for the Super Bowl and a week at the Pinky Ring cost $3,400. I made $8,000 on new-client orders in 45 days. That\u2019s value.<\/p>\n\n\n\n
Researching, devising, and implementing a value Strategy are fun for me. Doing match play or coupon runs while cashing in free food is fun. And don\u2019t think I survive on burgers and fries. My freezer has lobster claws bought on sale and Washington State oysters at $14 a pound.<\/p>\n\n\n\n
A favorite book by Malcolm Gladwell, called The Tipping Point, shows how fads, phenomena, and new-product launches happen. He identifies two key players in this process: information mavens (that\u2019s me) and connectors (that\u2019s Anthony Curtis).<\/p>\n\n\n\n
I get my kicks researching, analyzing, and discovering new information and sharing it with others. That\u2019s you people. Hope it helps.<\/p>\n\n\n\n
Then I hand it to a connector. Anthony gets it out wide.<\/p>\n\n\n\n
Coupons are a form of money. If you can\u2019t \u201clower\u201d yourself to utilize it, go ahead and pay retail.<\/p>\n\n\n\n
If you can\u2019t see value in 50%-off Seniors Day at Siegel\u2019s 1941 on Wednesday or getting a free $8 ice cream cone sometime in your birthday month at Ben and Jerry\u2019s, its fine by me. But I like free. Free is fun.<\/p>\n","protected":false},"excerpt":{"rendered":"
I don\u2019t get my kicks on Route 66. I get them chasing value. Wherever I go. Friends had a kitchen in a summer-camp conference center in Virginia, which burned down recently when a neighbor\u2019s bonfire got out of control. No insurance. I saw an eight-foot stainless-steel triple-compartment sink ($1,500 retail) in a construction dumpster. I […]<\/p>\n","protected":false},"author":86405,"featured_media":843497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[643],"tags":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.lasvegasadvisor.com\/shop\/wp-content\/uploads\/2023\/09\/bobby-vegas-friends-dont-let-friends-play-triple-zero-roulette.jpg?fit=980%2C588&ssl=1","_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/posts\/858084"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/users\/86405"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/comments?post=858084"}],"version-history":[{"count":2,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/posts\/858084\/revisions"}],"predecessor-version":[{"id":858086,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/posts\/858084\/revisions\/858086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/media\/843497"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/media?parent=858084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/categories?post=858084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/shop\/wp-json\/wp\/v2\/tags?post=858084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}