11 Lady Gagas … and Phil Hellmuth

If James Bond were hosting a poker tournament it may look like the World Series of Poker Europe,” WSOP commissar Jeffrey Pollack once told Pokerlistings.com.

It may. Then again, it may not.

If you’re Phil “Hellmouth” Hellmuth and lack a personality, what do you do to make an impression? Rent a personality — or possibly 11 of them. The antics that transpired at WSOPE IV are so indescribable that I will let the video footage and its poker-faced subtitles take it from here:

Why is there a WSOPE being held in London? Because Harrah’s Entertainment rashly bought London Clubs, thinking it would make the company a stronger contender for the “supercasino” that never got built in Manchester (the anointed site), Brighton or anywhere. Harrah’s even tried to trade London Clubs for a percentage of Rank PLC, the top casino operator in Britain. That was, to mix our games, no dice. Now Harrah’s has acquired Planet Hollywood Resort, née the Aladdin 2.0, a project that was originally a joint venture involving — you guessed it — London Clubs and which proved that company’s undoing, to the extent of ruining the health of its CEO. Anyway, being stuck with the London Clubs portfolio, Harrah’s is cleverly making chicken salad from … lesser ingredients.

And if Ian Fleming‘s 007 ever found himself hosting a poker tournament, he’d probably turn that Walther PPK on himself.

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