Aria is sending the message loud and clear that it’s all about The Pretty. You and I need not apply. Let’s face it, there are new target demographics and middle-aged Americans aren’t it.
My spy at G2E has been checking out slot machines. The report? Jurassic Park and Beetlejuice were “mobbed.” Walking Dead was a disappointment but The Jetsons, Rolling Stones and — far and away — Batman were top-flight entertainment. The big disappointment? Avatar. As one exec was heard to tell another, “It is what it is.”
