Penny Lane is in your ears and in your eyes

Although I don’t play them, I’m well aware of the appeal of penny slots. In hopes of upping play and helping customers find their favorite machines, Boyd Gaming has created “Penny Lane.” It seems like good slot-floor strategy … and took up a big chunk of Boyd’s most recent conference call. Some of my most faithful readers were taken aback by that and by the “Honest Abe” marketing campaign. (Trust me, it’s not as weird as the disembodied Cheers one.) He looks a shifty fellow to me. Where’s Big Al when you need him?