Eva Longoria‘s SHE byMorton’s (formerly Beso) has closed for the second — and presumably final — time. This time we can only put so much blame on Longoria and focus instead on owner Tilman Fertitta. This rare misstep by Fertitta proves he’s only human after all. COO Scott Marshall attributed SHe’s demise on an inability to reach terms with CityCenter over how to repurpose the defunct nightclub portion of the two-story venue. A temporary closure by the Southern Nevada Health District can hardly have helped, either. SHe gets credit for trying to vary the Las Vegas steakhouse experience, “with smaller portion sizes for female customers. Mirrors on the back of the dessert menus were designed for patrons reapplying lipstick after their dinner.” But there just doesn’t seem to have been a market for that and an experiment launched with great fanfare exits quietly stage left.
paid an undisclosed (but undoubtedly dirt-cheap) price for it, planning to operate it as a non-gambling hotel. TJM is a big believer in Atlantic City, having purchased the Claridge Hotel from Caesars Entertainment, for $12.5 million. At the moment, TJM isn’t going to be hurried into doing anything with the Atlantic Club, “to finish developing the restaurants and other attractions at the Claridge before turning its full attention to the Atlantic Club property.” The sale also gives Caesars pin money to reinvest elsewhere — maybe some much-needed capex maintenance for the company’s older Las Vegas properties. Just a thought.