Sheraton Operating Corp. is bugging out of Planet Hollywood Resort — which has already lost some of its top management — and handing the keys to Harrah’s Entertainment. The latter will have something of a challenge filling the nearly 2,500 rooms considering that one of the terms of the changeover is that Planet Ho isn’t being hooked up to Total Rewards. That’s a bit like renting a car without wheels. Deprived of the Total Rewards pipeline, Harrah’s chances of effecting a near-term turnaround at Planet Ho appear miniscule.
The transfer of Marilyn Winn and her managerial team from The Rio doesn’t augur splendidly, either. During Winn’s tenure, The Rio became distinctly frayed around the edges, turning into the The Casino That Harrah’s Forgot. The exterior has gone so long without refurbishment that some of the patches of peeled paint are plainly visible from Caesars Palace — well across I-15 from The Rio. It approaches its 20th anniversary celebration looking every one of its years and then some. If Winn brings a similar ho-hum style to Planet Ho, CEO Gary Loveman can forget about hitching a ride on whatever excitement neighboring CityCenter is generating.
Anyway, the Aladdin/Planet has spun from the aegis of Richard Goeglein into that of London Clubs International, then Sheraton and now Harrah’s. Maybe the fourth time will be the charm.
Penn washes hands of F’bleau. Yesterday evening, Penn National Gaming informed the Wall Street Journal that its quixotic pursuit of Fontainebleau was definitively over. I say “quixotic” because F’bleau defied every criterion that CEO Peter Carlino laid out in terms of entering the Las Vegas market. (A certain Penn-cheerleading reporter must have wept bitter tears as he penned this dispatch.) Wall Street breathed a sigh of relief, with J.P. Morgan analysts writing that “management recognized that the true cost to complete was actually higher than their original estimates and, hence, the company prudently backed away.”
Having foreseen low returns from F-bleau, Morgan analysts said Penn’s white flag of surrender represented “managements [sic] stringent criteria for development or acquisition opportunities.” If so, where was that stringency when Penn flung itself at F-bleau initially? Even Cosmopolitan is further along, to say nothing of being hella closer to the action. Chalk this one up to Carlino being blinded by the lights of the Strip and temporarily losing his bearings.
Given the enormous cost required to finish the $2.9 billion (to date) casino-condo-megaresort and the supreme marketing challenge it will present, it looked as though F’bleau would — if pursued — have proven Carlino’s Waterloo. Other, unspecified bidders have been sniffing around, according to the bankruptcy court, but F’bleau looks 99.5% certain to wind up in Carl Icahn‘s shopping basket. Given the acumen Icahn displayed in the Vegas marketplace in the late Nineties and early Naughts, I’m hard-pressed to think of a better rescuer for this F-ed up project.
From today’s police blotter: “Homicide Suspect Arrested While Hiding in Porta-Potty” reads a Metro press release. No, really.

Harrah’s may not be able to hook the casino to Total Rewards but that doesn’t mean they aren’t using the database to fill rooms. Alot of higher level players just got offers to stay at PH for the Miss America Pagent.
Interesting … and ingenious!
I thought Neil Bluhm might have a shot at Fbleau but it looks like Carl Icahn is coming back to the Strip, about a mile or so south of his last casino which was The Stratosphere. I guess technically The Stratosphere was not on the Strip but it was pretty close. I miss Holy Cow Casino at the corner of the Sahara and the Strip, that place was pretty fun.
Wow, they can’t use TR for PH. That seems absurd. While they maybe mining the db for high rollers and cross marketing, they open up the whole issue of high rollers not being able to spend their ‘points’ in PH areas. And while HET at high levels worries less about points, there whole model is based on TR.
Any idea of what there occupancy rates are for the TR properties? I can’t imagine they are keeping anywhere near what MGM is managing.
Maybe Bill’s and PH can be put on their own card. Think of the cross promotion potential there.