“With social elements and innovative side bets, blackjack has the potential to draw new players to the casino floor, as well as retain old ones. Starting with the people, from
attentive cocktail servers to properly trained dealers, we want players to walk away feeling like winners—even after losing their last chip. Frequent-hitting side bets, tables that pay 3:2, and advantageous house rules should be what keeps these players coming back time and time again. Though the data might show that this isn’t the fastest way to make a profit, it’s the only way to ensure a happy, passionate base of loyal blackjack players.” — Nicole Schultz of UNLV‘s International Gaming Institute on how to sell blackjack to millennials.
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Blackjack players of all ages have been screaming about all those factors for years. Conditions have just continued to deteriorate, particularly on the Vegas Strip . She needs to convince Jim Murren and Mark Frissora of her suggestions…I wish her luck. It’s a dead horse already, imo.