Quote of the Day

“A more straightforward way to consider relationship/influencer is to begin to link players with their ‘visit partner.’ For example: Find a way to value the wife who is an average table games player, but her husband loves your maximum bet penny games. If statistically, the wife is the primary influencer of a trip, we may want to consider creating a more enticing offer for her. (Just saying.)” — Raving Consulting President Deana Scott, on how to incentivize more casino visits.