Sports betting impresses in Iowa; Harness racing resumes

Sports betting in Iowa crossed the $100 million threshold in handle last month and that was without some key players like BetMGM, which launched earlier this month. Wagers are expected to vault now that Gov. Kim Reynolds‘ stay on mobile registration has expired. Bookmakers captured $7.5 million on $105 million in bets in December. “What Iowa’s sports betting industry has achieved, becoming the seventh-largest market in the U.S., in spite of a significant handicap like in-person registration has been impressive,” said PlayUSA analyst Jessica Welman. 2020 handle reached $575 million despite Reynolds’ restriction and a depleted menu of collegiate and major-league sports. Online wagering is also expected to grow this year from 70.5% of the mix to something like Indiana’s 85%.

Iowa casinos had a relatively good December, down only 6% for a statewide gross of $121.5 million, driven mainly by a 22% revenue increase at the racinos. Ameristar Council Bluffs grossed $13 million, down 12%, Diamond Jo Dubuque slipped 17% to $5 million and Diamond Jo Worth gained 14% to end at $8 million. Isle Bettendorf grew 12% to $6 million while Isle Waterloo was flat at $7 million. Harrah’s Council Bluffs tumbled 32.5% to $4 million and Horseshoe Casino fell 20% to $13 million. The state’s top grosser was Prairie Meadows racino, plunging 25% to $14 million. The misfortunes of the big dogs were offset by success stories at small casinos that included a 54% moonshot at Rhythm City, closing the month at $10 million.

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