Ameristar’s altruism … and so much more

Gaming regulators in Missouri got a little unsolicited advice from Ameristar Casinos as to where to put Casino License #13. Ameristar Vice President of Government Relations & Public Affairs Troy Stremming commissioned a study on the matter. Its shocking conclusion: The best place to put a new casino is … as far from an Ameristar property as possible.

A Cape Girardeau casino will generate twice the amount of incremental tax revenue for education in the State of Missouri than will be generated by a North St. Louis-area casino and four times more than will be generated by a Sugar Creek casino. When considering gaming expansion, it is critical to distinguish between gaming revenue that a new facility takes from existing Missouri-based casinos and how much it takes from casinos in other states or generates as new incremental gaming revenue,”quoth Stremming.

Nor can one avoid noticing that the casino closest to Cape G., and therefore likeliest to be impacted, is Isle of Capri CasinosLady Luck Caruthersville. Ameristar’s not-so-altruistic analysis projects $89 million in annual revenue for Licensee #13 — if it’s placed where Stremming thinks it should go. Backers of a casino site in North St. Louis, however, can take heart from Stremming’s projection that it would derive 33% of its revenue from out of state, compared to 19% for Sugar Creek. However, the city fathers of Sugar Creek may not be on such a fast track anyway. Judging by the TV report, their presentation to the Missouri Gaming Commission was closer to a pop fly than a home run.

Horses’ asses. Some of the horsey set in New Jersey are living in a dream world, complete with a phantom casino-industry conspiracy “to build a megacasino at the Meadowlands without horse racing.” If this bunch is, as they claim, the linchpin of the Garden State economy, Jersey is seriously screwed.

Look out Genting! Scarcely had it deposited its $380 million in earnest money with the State of New York, nascent racino developer Genting Bhd found the Shinnecock Indian Nation breathing down its neck. Emboldened by Bureau of Indian Affairs recognition last summer, the Shinnecocks say they want not one, not two but three casinos on Long Island, including a “high-class Monte Carlo-type” one out in the Hamptons. “Reservation shopping” is usually a greatly exaggerated bugaboo but the Shinnecocks’ audacious gambit is surely the most brazen such effort to date.

Fortunately for the competition, land-in-trust applications grind slowly and even if the Shinnecocks should be successful (and it’s a long shot), it will be years before they can mount a serious challenge to Genting’s Aqueduct project or Foxwoods Resort Casino, for instance. But if they get their wishes, New York City suddenly becomes a serious casino market unto itself, which is Very Bad News for everyone else in the region.

Magic bullet? If this game goes mainstream could it be a significant shot in the arm for the casino industry? The early indications are very favorable.

The customer is not king. The jury’s still out on whether Macao can evolve beyond a day-trip market, an Oriental analogue to Atlantic City.  (From whence Comrade Steve Wynn complains that the U.S. is a society “dominated by government.” Steve, do us all a favor: Please move to China.)

However, casino scholar Desmond Lam sees one serious impediment between Macao and tourism success: lousy customer service, “undesirably poor by any international standard.” A Mandarin-vs.-Cantonese culture clash is blamed, as is snobbery by Macanese toward their Mainland brethren. Las Vegas casinos have raised customer service to an art form. While Macao isn’t merely “Asia’s Las Vegas™” as Sheldon Adelson would demeaningly have it, there are probably one or two respects in which it could profitably emulate its American rival, especially if longer visitor stays are to be cultivated.

Then again … despite what a friend of mine says is very bad customer service and adverse odds, table games at Charles Town Races Hollywood Casino are clobbering every other property in West Virginia. It’s a red-letter day for owner Penn National Gaming. The latter, having bought half-interests in several Texas parimutuels, is betting against itself in Louisiana. With a license up for grabs, Penn is making a play for the New Orleans market, with an eye to cutting in on Pinnacle Entertainment‘s Boomtown Belle. By berthing its vessel between Pinnacle’s and New Orleans proper, Penn looks to pose a serious threat … albeit one whose proposal so far amounts to “Trust us.”

Ten years strong. A decade into its diversity program, MGM Resorts International is broadening it, as well finding such kindred corporate spirits in Boyd Gaming and Harrah’s Entertainment. The Las Vegas Sun explains why it makes good business sense — sending illiterate racists into a snit on the Sun‘s “Comment” thread.

Two steps backward. Forget about new, destination-caliber casinos in Atlantic City. Dinky, 200-room casinos are to be the rule, so to speak. If this goes into law, there will scant incentive to build another Borgata-like resort. Harrah’s Entertainment, not surprisingly, supports the bill because a bunch of little Aliante Station-like casinos will pose little threat to its own Atlantic City quartet of properties.

Meanwhile, employees at Resorts Atlantic City have good reason to be nervous. Invocations of the WARN Act by new ownership usually mean that it’s going to try and de-unionize the place. Dennis Gomes is going to be off to a bad start with his employees if this is his opening salvo — although he is at pains to disavow it. Amen to that.

This entry was posted in Ameristar, Arizona, Atlantic City, Boyd Gaming, California, Colony Capital, Cretins, Current, Dennis Gomes, Economy, Genting, Harrah's, Horseracing, Isle of Capri, Louisiana, Macau, Marketing, MGM Mirage, Missouri, New York, Penn National, Pinnacle Entertainment, Politics, Racinos, Regulation, Sheldon Adelson, Station Casinos, Steve Wynn, Tourism, Tribal, TV, West Virginia. Bookmark the permalink.