New York-New York‘s obnoxious new ad campaign, “comes right out of an honest voice,” says ad exec David Angelo. “Stop your whining and have a great time.”
It’s “an honest voice,” all right: That of Phil Gramm, who famously called us a “nation of whiners,” victims of a “mental recession.” And that message resonated so very effectively, didn’t it?
I’m guessing Angelo and MGM Mirage decided the slogan “Give us your money, chump” was excessively subtle.
A third-quarter loss is hardly good news, unless you’re Sheldon Adelson and your company’s red ink actually narrowed from 3Q07. Too bad about St. Reggie’s, though.
Then there’s Ameristar, which increased revenues by $56 million, turned a profit — and yet all it can talk about is cutting jobs and sweating comps even more than it already has. Ameristar’s embrace of “death spiral marketing” is further evidence — if any were needed — that this company is adrift, lacking any forward-looking strategy.
