Courting the curious

This is the fifth in a six-video series that The Cosmopolitan has been running on cable TV. But not on the usual casino-friendly channels like ESPN. No, the Cosmo has targeted the Sundance Channel and IFC for these spots. People who get up early to watch arcana like River Red or live in anticipation of the next Wes Anderson opus are definitely off the beaten path as go-to customers for casino resorts. So credit Cosmo for thinking differently. While Wynncore and CityCenter openly pine for the affluent set, Cosmo CEO John Unwin and his crew are positioning themselves for the haute-bourgeois niche, the upper middle class (or those of us who might like to indulge in an economic fantasy). It’s innovative and let’s hope it works … as it seems to be.