You can’t cure stupidity

Although I’m sure Tao Beach had its heart in the right place when it crafted this promotion for Breast Cancer Awareness Month, its brain fell clear out its butt. Not only does this public-disservice message appear to have been dreamed up by a bunch of horny frat boys, its target audience seems to be men. Either that or the message to women is meant to read: ‘Losing your life is bad but impairing your sex life is worse.’ We might have minimal standards for what constitutes stupid behavior in Vegas than in most other places, but this knuckle-dragging campaign falls below even our low civic bar. As penance, I suggest that Sheldon Adelson become a spokesmodel for the Hair Club for Men.