… come to and end, good, bad or indifferent. I do not speak ill of MGM Resorts International‘s marquee for New York-New York, but 16 years was deemed enough, as MGM reconceptualizes NY-NY’s Strip frontage. Young Electric Sign Co. will trisect the sign and remove it. Afterward, it will be shipped to the Neon Museum for reassembly. (It’s getting crowded in there.) Its erstwhile Strip home will become host to Hershey’s Chocolate World — not exactly an upward move on MGM’s part. Oh well, it could have been worse. (Think “Tapout World.”) Besides, New York-New York never maximized on its considerable Strip frontage, so this is a chance to make amends. As for that $640 million initial project budget, how long did it cost to break even, MGM? Surely NY-NY was in profit eons ago.
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I kind of like how the Hershey Store fits in. It has held a prominent place in the Times Square area in NYC for the past few years and has spurred many other copycat types of stores (i.e. M&M) that have been quite successful. That’s in NYC though.