The NFL‘s rationing policy regarding sports book ads worked like a charm in Week One, allowing for a variety of content without blanketing the airwaves. Of the ones we saw, Caesars Sports Book took the palm for creativity. As for irritating and overloaded, there was one outright loser, by a vast margin. You guessed it, it was …
… DraftKings, which has sensibly kept the offending TV spot off YouTube. Will someone please put spokesbimbo Jessie Coffield on downers? And don’t get us started on the Cleveland Browns‘ ignominious collapse against the Kansas City Chiefs.
