Reports of Atlantic City‘s demise have been greatly exaggerated. The city’s casinos posted a 13% revenue increase (over an admittedly weak February 2015) and Internet 
gambling revenue was up 42%, to $15 million. In the latter department, Borgata (29% of market share and $4 million in revenue) is pulling away from the pack, although we’ll see what happens when laggard Resorts Atlantic City (9%) finally deploys its PokerStars platform this month.
As for terrestrial play, slot revenue rose 9% (to $130 million) on 8% higher coin-in, while table win ($57 million) shot up 23%, despite 7% less money wagered. Much of that increase was driven by Borgata, where table win was 68% (!) higher, on 8% heavier wagering. Coin-in at Borgata slots rose 18%, resulting in 17% greater win. The casino grossed $59 million for the month, up 31%. Considering that Leap Day fell on a Monday, I wouldn’t give it too much credit for the better results.
Trump Taj Mahal was flat for the month ($12 million), condemning it to last place, as Resorts (up 16%) nosed past it by a few decimal points. The only casino to post a revenue-
negative month of any consequence was ever-volatile Caesars Atlantic City ($23 million), 8% off the pace. Caesars Entertainment‘s two other properties made up for it, with Bally’s Atlantic City reporting an uncharacteristically good month ($17 million, up 19%) and Harrah’s Resort posting a 7% gain on $29 million in casino win. Tropicana Atlantic City grossed $22 million, a 14% gain, while Golden Nugget took in nearly $16 million for an 8% gain. One swallow doesn’t make a spring and March’s results will tell us more as to whether the Atlantic City market is actually rebounding or — as the preponderance of evidence suggests — merely stabilizing.
