Bingo returns to the Strip

Although it was my (much younger) wife who got me into playing bingo, let’s face it: Bingo is the archetypal — some would say stereotypical — game of the AARP set. In its latest move to attract a value-oriented, nostalgic clientele, the Riviera is bringing the game back to the Strip. The official announcement doesn’t make it clear whether there’s a dauber-and-paper complement to the Riv’s new battery of e-bingo devices. That’d take some of the fun out of the game, whose presence may also help get locals back on-property. At any rate, the choice of venue is apt, since the Riv used to hold an annual bingo trade show … and still does, for all I know.

Your move, Tropicana.

This entry was posted in Alex Yemenidjian, Current, Entertainment, Marketing, Riviera, The Strip. Bookmark the permalink.