Category Archives: Marketing

Boyd: Japan or bust

Posted on March 6, 2014 by David McKee

Well, they weren’t that dramatic about it. But Boyd Gaming executives surprised Wall Street analysts by announcing their interest in having a Japanese casino. For all the ongoing success of Borgata, we still think of Boyd as a small-casino company, … Continue reading →

Posted in Boyd Gaming, Downtown, Iowa, Marketing, MGM Mirage, New York, Penn National, Problem gambling, Racinos, Regulation, Sahara, Sam Nazarian, The Strip | 1 Comment

Building better mousetraps

Posted on March 6, 2014 by David McKee

Were I Steve Wynn, I would be feeling somewhat discouraged by my prospects in Massachusetts. Just look at what happened to Cordish Gaming. Its Leominster slot-parlor proposal got high marks, but was ultimately passed over because Penn National Gaming‘s rival … Continue reading →

Posted in Atlantic City, Cordish Co., Entertainment, Horseracing, Marketing, Massachusetts, Mohegan Sun, Penn National, Reno, Steve Wynn, Technology, Transportation, Warner Gaming | Comments Off on Building better mousetraps

Quote of the Day

Posted on March 3, 2014 by David McKee

“This demographic has less disposable income and is often saddled with student loans, so gaming is not a priority because they do not have the time or money to be gaming customers.” — casino consultant Mike Meczka on why 21-35-year-olds … Continue reading →

Posted in Marketing | Comments Off on Quote of the Day

Foxwoods shows persistence & other Case Bets

Posted on January 28, 2014 by David McKee

Foxwoods Massachusetts is back and going all in with a proposal for a $750 million facility in Fall River. This means there is finally a heavyweight contender for the southeastern regional license — albeit a company that voters tossed out … Continue reading →

Posted in California, Election, Foxwoods, Harrah's, Horseracing, Internet gambling, Marketing, Massachusetts, Ohio, Racinos, Texas, Tribal | 1 Comment

Wynnside Wynncore

Posted on January 23, 2014 by David McKee

If you’re registered on the guestbook at Wynn Las Vegas or Encore you are an invitee to “our new Wynn Insider program. As a Wynn Insider you will be the first to receive information about our resort and you’ll have … Continue reading →

Posted in Current, Harrah's, Marketing, Steve Wynn, The Strip, Tourism | Comments Off on Wynnside Wynncore

Winter of discontent

Posted on January 17, 2014 by David McKee

It’s been a grim December for regional casino markets. Even Pennsylvania, once a bastion of strength, ended 2013 with a slight year/year decline. In Connecticut, a 15% revenue decline was reported at Foxwoods Resort Casino, with handle off 21%. Mohegan … Continue reading →

Posted in Boyd Gaming, Economy, Foxwoods, Harrah's, Louisiana, Marketing, Mohegan Sun, Penn National, Pennsylvania, Pinnacle Entertainment, Politics, Sheldon Adelson, Sports, Taxes, The Mob, The Strip, Tourism | Comments Off on Winter of discontent

What’s in a brand?

Posted on January 17, 2014 by David McKee

Quite a lot, especially if it’s Wynn Resorts.

Posted in Marketing, Steve Wynn, The Strip | Comments Off on What’s in a brand?

Vive la difference; Early ‘Net bets from Jersey; 99 years or bust

Posted on January 14, 2014 by David McKee

Since before its opening, The Cosmopolitan of Las Vegas has marketed itself to “the curious class,” and you’ll certainly be intrigued — and perhaps a bit befuddled — by its newest ad, which seems to be promoting a new brand … Continue reading →

Posted in Atlantic City, Australia, Cosmopolitan, Entertainment, Internet gambling, James Packer, Marketing, The Strip | 1 Comment

Freeman vs. the Evil Empire

Posted on January 7, 2014 by David McKee

Sheldon Adelson. That’s who American Gaming Association President Geoff Freeman is preparing to take on, as the AGA beefs up its lobbying staff. It’s a bipartisan group that includes 2012 Obama campaign guru Jim Messina. Freeman demurs that it isn’t … Continue reading →

Posted in Cantor Gaming, Internet gambling, Marketing, Penn National, Politics, Racinos, Regulation, Sheldon Adelson, West Virginia | 1 Comment

Quote of the Day

Posted on December 6, 2013 by David McKee

“Early studies have shown they may only look at gambling as a brief diversion and look at it just that way: as gambling, not gaming. Gaming to millennials is playing a video game such as ‘Call of Duty.’” — a … Continue reading →

Posted in Marketing, Tourism | Comments Off on Quote of the Day

Big coup for Lumiere; Where next, Vegas?

Posted on December 6, 2013 by David McKee

And Caesars Entertainment‘s March stop on the World Series of Poker is … Lumiere Place?!?!? Yes, a marquee Caesars attraction is being held on Tropicana Entertainment property. The reason is twofold. One, Horseshoe Cleveland isn’t big enough to handle the … Continue reading →

Posted in Current, Detroit, Harrah's, Marketing, Missouri, Ohio, Penn National, Station Casinos, Technology, Tropicana Entertainment, World Series of Poker | Comments Off on Big coup for Lumiere; Where next, Vegas?

Freeman vs. Adelson; Kentucky tries again

Posted on November 21, 2013 by David McKee

In a particularly stunning departure from American Gaming Association tradition, new prexy Geoff Freeman took a jab at Las Vegas Sands CEO Sheldon “Nuke ‘Em” Adelson in the pages of USA Today. Of course, Freeman didn’t mention Adelson explicitly. But … Continue reading →

Posted in Atlantic City, Columbia Sussex, Harrah's, Internet gambling, Kentucky, Marketing, New York, Penn National, Pennsylvania, Politics, Racinos, Regulation, Sheldon Adelson, Taxes | Comments Off on Freeman vs. Adelson; Kentucky tries again

Unwelcome surprise for Steve Wynn

Posted on November 21, 2013 by David McKee

A bomb just went off under Steve Wynn‘s $1.3 billion casino project in Everett. Multiple felon Charles Lightbody has been bragging upon his supposedly hidden ownership in the land on which Wynn has taken an option. So say confidential sources. … Continue reading →

Posted in Harrah's, Internet gambling, Marketing, Massachusetts, MGM Mirage, Sam Nazarian, Steve Wynn, The Mob, Tourism | 1 Comment

Japan factor overrated?; Gural’s head start

Posted on November 20, 2013 by David McKee

Skepticism is starting to emerge regarding Union Gaming Group‘s projection of $10 billion a year from Japanese casinos, should they be legalized. Among the reasons given are that “whales” from Japan aren’t a major factor in Pacific Rim casinos. Also, … Continue reading →

Posted in Japan, Marketing, New York, Penn National, Racinos, Scientific Games, Tribal, Wall Street, WMS Industries | Comments Off on Japan factor overrated?; Gural’s head start

Election Day!; Mad Max; Deadpan humor in Wisconsin

Posted on November 5, 2013 by David McKee

Today’s a big day for casino-related votes in New York State and Massachusetts. In the former, New York City holds the key to the outcome. The Five Boroughs are expected to represent for 42% of statewide voting. Mind you, NYC wouldn’t … Continue reading →

Posted in Atlantic City, Current, Economy, Election, Foxwoods, Harrah's, history, Horseracing, Marketing, Massachusetts, MGM Mirage, Mohegan Sun, New York, Pennsylvania, Politics, Racinos, The Strip, Tourism, Tribal, Wisconsin | Comments Off on Election Day!; Mad Max; Deadpan humor in Wisconsin

Penny Lane is in your ears and in your eyes

Posted on November 4, 2013 by David McKee

Although I don’t play them, I’m well aware of the appeal of penny slots. In hopes of upping play and helping customers find their favorite machines, Boyd Gaming has created “Penny Lane.” It seems like good slot-floor strategy … and … Continue reading →

Posted in Boyd Gaming, Marketing, TV | Comments Off on Penny Lane is in your ears and in your eyes

Big win for Wynn; Murren in the spotlight; Lies, damned lies and Sheldon Adelson

Posted on November 1, 2013 by David McKee

In a disappointing but entirely predictable result, the Nevada Supreme Court ruled that Nevada law permits employers to confiscate and redistribute tips received by employees (euphemistically referred to as “tip sharing”). Now, if a I stuck a gun in your … Continue reading →

Posted in Atlantic City, Boyd Gaming, Election, Florida, Harrah's, Marketing, Massachusetts, MGM Mirage, New York, Palms, Pennsylvania, Revel, Sheldon Adelson, Sports, Steve Wynn, The Mob, Tourism | 3 Comments

Somebody sent us this

Posted on September 26, 2013 by David McKee

Aria is sending the message loud and clear that it’s all about The Pretty. You and I need not apply. Let’s face it, there are new target demographics and middle-aged Americans aren’t it. My spy at G2E has been checking … Continue reading →

Posted in CityCenter, Current, G2E, Marketing, Technology | Comments Off on Somebody sent us this

Wall Street comes to the Strip, meets the big boys

Posted on September 24, 2013 by David McKee

Investment firms like J.P. Morgan and Deutsche Bank have been sending emissaries to Las Vegas this week, to meet with all the major gaming firms during Global Gaming Expo. Since the latter is being held at Sands Expo Center, perhaps … Continue reading →

Posted in Current, Economy, G2E, Isle of Capri, Japan, Macau, Marketing, Massachusetts, MGM Mirage, Missouri, Pennsylvania, Sheldon Adelson, Singapore, Steve Wynn, The Strip, Tourism, Wall Street | Comments Off on Wall Street comes to the Strip, meets the big boys

All’s well at Pinnacle; Atlantic City’s PR jackpot

Posted on September 23, 2013 by David McKee

So reports J.P. Morgan analyst Joseph Greff, who met with Pinnacle Entertainment brass. The latter characterized their absorption of Ameristar Casinos as “on track.” Part of this is due to five “synergy buckets,” which represent everything from job cuts to … Continue reading →

Posted in Ameristar, Atlantic City, Economy, Marketing, Ohio, Pinnacle Entertainment, Wall Street | Comments Off on All’s well at Pinnacle; Atlantic City’s PR jackpot