As Revel informs the bankruptcy court that it’s dickering with “potential” bidders, a new set of gaming numbers rolls in with the tide. Subtracting the Atlantic Club Hotel from the comparisons, Atlantic City is down 7% year/year. Online gaming revenue, up 6% from last month, cushioned the blow to the tune of $10 million. Slot revenue was down 9% on 8% less coin-in (slot hold was steady with last year) and a 17% decline in table play produced 17.5% less revenue.
Despite a microscopic increase in slot revenue, Borgata ($60 million) was down 6%. Table play was to blame. Although punters played only 3.5% less, Borgata was most unlucky, its table revenues down 21%. It also lost market share in online gambling, down to $3.2 million from $3.5 million.
A 2% revenue growth at Harrah’s Resort ($36 million) wasn’t enough to stave off a 10% decline at the Caesars Entertainment quartet. At 27% market share to 32%, however, Caesars Atlantic City is within striking distance of Borgata for online gaming supremacy. Except for Harrah’s, players fled Caesars-branded properties en masse. Bally’s Wild Wild West ($23 million) was -6% but Caesars A.C. ($28 million) was 20% down and doomed Showboat ($15 million) fell 19%.
Other properties on the death watch suffered. Trump Plaza ($5.4 million) plunged 34% and Revel ($15 million) plummeted 36%. The contagion even spread to Trump Taj Mahal ($22 million, -18%). By contrast, business was booming at the Golden Nugget ($18 million, up 40.5%) and the Tropicana Atlantic City ($28 million, up 34%). Even Resorts Atlantic City ($14 million, up 3%) enjoyed a modest gain. If Caesars thought that closing the Atlantic Club would spur a mass enlistment with the toga-clad casinos, it thought wrong.

In the last two months I’ve been to AC twice, more than in the last 20 years. This place is unique. AC has to deliver something extra to survive. Sometimes it happens but if the place is ever to grow again they have to make it easier to get to and they have to make the beach easier to enjoy. I think Revel can make it but it should be more Boardwalk friendly.
GN, Trop and even Resorts all invested back into their properties in recent memory. SO did Harrahs. Not all that surprised. I am very glad that customers are finally getting turned onto the GN. It has always been an excellent location, but now it looks and feels great too!
But still UGLY results in all.