From the mailbag: Wynn in Philly

Younger WynnA longtime observer of the industry (and player) has this to say about Steve Wynn‘s revised sales pitch to the City of Philadelphia

Unlike too many folks, I don’t worship Steve Wynn (in fact, I’ll never forgive him for blowing up my cherished [Desert Inn]) but he’s right in his expectations for the Philadelphia market.

“Of course, the city fathers want a glamorous “destination resort” from him, but the mid-Atlantic casino market now is so fragmented that it doesn’t make sense to build an extravagant, over-the-top property.

“The real estate line about location, location, location is what governs here. Players are going to patronize the most convenient casino because they know that the slot machines are the same, the layout/felt of the table games is the same, etc.

“There’ll be a second full-service casino inside the city, Parx just north of the city,[*] Harrah’s Chester just south of the city, others scattered around the state, four in neighboring Delaware, more in nearby Maryland and West Virginia and, of course, the Atlantic City offerings. Wynn would be crazy to believe people are going to drive past all of them to come to his ‘special’ property. Philadelphia has come late to this party and will have to accept that role.
[* — not to mention a third, SugarHouse, when it reaches completion, competing for downtown traffic.]
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