Harrah’s: Furtive Friday

Two days after sending CEO Gary Loveman out to change the conversation by hollering at the assembled masses in an inchoate G2E address, Harrah’s Entertainment quietly scuttled that much-talked-about IPO, evidently for fear it would be under-subscribed. Since the stated intent of the offering was to finish the Octavius Tower, build a shopping mall just off the Strip, and underwrite Harrah’s share of two Ohio casinos, this leaves any number of question marks hanging in the air. The company still intends to go ahead with the Caesars Entertainment rebranding (to use up stationery acquired when it took over a Hilton spinoff of that name?), although for the moment that’s like spritzing perfume on oil spill.

Since Harrah’s agreement with the majority owners of the moribund Foxwoods casino project in Philadelphia hasn’t progressed past a nonbinding set of terms, that prospect suddenly looks very bleak. (Unless you’re a rival city like Johnstown, in which case your chance of landing a casino license just improved.) Harrah’s had a lot riding on that IPO, turning Friday’s furtive revelation into a serious question about how the company intends to keep its myriad commitments.

As for the basic private-equity stratagem — “They bought companies with only a slim layer of equity cash up front, piled on debt, paid themselves dividends and attempted to sell them back to the marketplace.” — leaving its ethics (like phony “dividends”) aside, it’s amazing so many takers could be found for that pig in a poke. Nowadays, $10 billion here and $9 billion there actually looks like real money — with apologies to the late, great Sen. Everett Dirksen.

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