Golden Nugget owner Tilman Fertitta, 56, may be a Baby Boomer himself, but he’s not satisfied with his Boomer-centric clientele. As he told the Southern Gaming Summit, “One of my scariest things that is young people do not play slot machines.” He sees them drawn to mobile gaming instead. “Those people are playing social games right now. They’re not really seeing casinos as appealing,” rejoined Credit Suisse analyst Joel Simkins.
Not to put too fine a point on it, Fertitta sees his core customer demographic dying out. What to do? Part of the problem is that younger slot players don’t want to ‘reset to zero’ every time they sit down at a slot game. They want some component that tracks and rewards their cumulative play. Continue reading

















