It took a while but SLS Las Vegas has made a believer of me. The hotel crossed the Rubicon this past Tuesday when it began taking
reservations. It also trotted out a handsome new Web site, one which gives an idea of the market positioning SBE is going to attempt: stressing newness while drenching the customer in nostalgic mentions of the Rat Pack, Judy Garland and The Beatles. August 25 is the day when the rubber meets the road at SLS and rooms are priced to move ($109 midweek and $139 on weekends, subject to certain conditions). It’s nice to know that the SLS folks haven’t drunk their own bathwater. They’ve targeted the Vegas tourist’s weakest spot: His wallet.
To say SLS offers variety is something of an understatment: There are Continue reading

















