
Don’t like the misshapen circles which now represent Caesars Entertainment? Well, get used to them, especially if you’re a New Orleans Saints fan. The casino giant is dickering with the Mercedes-Benz Superdome for naming rights, although Saints and New Orleans Pelicans Senior Vice President of Communications Greg Bensel grumps that “there is not a signed deal with any company at this time. We continue to have conversations with numerous interested companies.” Yes, but how many of them are as heavily invested in the New Orleans area as Caesars? Its Kate Whiteley demurred that “we have nothing to share beyond our current, valuable relationship with the teams.” There’s also the question of throwing tens of millions (at least $60 million) at naming rights at a time when Caesars casinos are snowballing a reputation as outdated, unkempt properties … something that company itself has obliquely acknowledged. (Former CEO Gary Loveman ran the company into the ground and successor Mark Frissora was mainly tasked with rearranging debt, er, deck chairs on this particular Titanic.)
At present, Harrah’s New Orleans is the subject of a $400 million renovation and expansion, which will culminate in its renaming as Caesars New Orleans. One thing that we like about CEO Tom Reeg is that, unlike Loveman, he’s not shy about deploying the prestigious Caesars brand name, previously reserved for really important destinations like … Windsor, Ontario. The Superdome would be the fourth, casino-affiliated stadium in major league sports, joining Gila River Arena (hockey’s Arizona Coyotes), Mohegan Sun Arena (home of the WNBA‘s Connecticut Sun) and Hard Rock Stadium, venue of the Miami Dolphins. The makeshift home of the Las Vegas Aces—Mandalay Bay Event Center—doesn’t count. While it might not be the highest and best use of CZR bucks, we see no reason not to have a Caesars Superdome, do you?
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As for Station’s archrival, Boyd Gaming, CEO Keith Smith and CFO Josh Hirsberg showed the flag, and teased the 1Q21 numbers by disclosing “strong” January performance with “momentum continuing into February and March.” Visitation and consumer spending are higher, albeit in the 25-to-55 age stratum. Boyd expects older customers to return in 2Q-3Q21. “Of note, BYD has seen a positive uptick in business as stimulus checks get mailed, and thus expects future benefit in the coming weeks.” Indeed. Also, the wider popularity of cashless gaming appears to be increasing the slot manager’s Holy Grail, time on device.







