Great moments in casino marketing

We associate Sega with video games but once upon a time, it was in the slot business. Those old machines do look awfully quaint unless …

… you juxtapose a Sega one-armed bandit with über-mega-hot European sex goddess Edwige Fenech (who gets named-checked in Quentin Tarantino‘s Inglourious Basterds and had a cameo in Hostel 2). The lines, the elegance, the Continental suavity — and the “fruit machine” suddenly doesn’t look so bad, either. Some unrecognized marketing genius at Sega definitely knew a “cool factor” when he saw one.

Fall of the House of Sussex. Also once upon a time, Columbia Sussex launched a two-pronged, ultra-megabuck assault on the hospitality industry. One half of this pincer movement was Continue reading

Posted in Atlantic City, Carl Icahn, Columbia Sussex, Current, history, Marketing, Movies, Pennsylvania, Technology, The Strip, Tropicana Entertainment, Wall Street | Comments Off on Great moments in casino marketing

Quote of the Day

“Your political schizophrenia [sic] in this situation is a perfect example of the business-as-usual approach on the part of many insiders in today’s political world. Your desire to have it both ways entirely ignores any notion of honest, integrity-based positions grounded upon principled beliefs. It is this kind of conduct that disgusts people about today’s politics. One of these days, you are going to meet yourself coming around the corner, and it will be one hell of a crash.” — former Nevada Gov. Robert List (R), to political hack-for-hire (and, more significantly, Harry Reid backer) Sig Rogich. Of course, being lectured by List on “integrity” and “principle” is like hearing Hugh Hefner preach the virtues of abstinence and acting one’s age. Besides, if Nevada’s current budgetary woes could be laid at the feet of a single individual, that person would be Bob List.
Posted in Current, Economy, Election, Harry Reid | 1 Comment

Singapore: Our whales lose more than your whales!

Think you’re so big, Las Vegas? Well, Singapore just went all “In your face” on Sin City. One area tycoon recently blew $50 million at Marina Bay Sands and/or Resorts World Sentosa. Not to be outdone, a Singaporean zillionaire dropped a cool $100 million. Actually, since the transactions were reported from the shores of the Johore Strait, I strongly suspect we’re talking Singapore dollars here. But not chump change: The two whales would still have gambled away $38 million and $76 million, respectively.

Then there’s the chap, Henry Quek, who lost $26 million (US$20 million) at Resorts World, then tried to sue the casino. Resorts World owner Genting took an expansive view of the matter, writing the debt down to US$13 million. That’s quite a contrast with Harrah’s Entertainment going after Terrance K. Watanabe for the last $15 million of $127 million in casino losses (your tax dollars at work, folks). Then again, Genting isn’t so badly off that it’s having to sweat every last million, unlike Harrah’s.

If Tamares Group hasn’t gone through its $20 million (or more, according to Continue reading

Posted in Architecture, Boulder Strip, Economy, Entertainment, Environment, Genting, Goldman Sachs, Harrah's, Lake Tahoe, Missouri, Pinnacle Entertainment, Reno, Sheldon Adelson, Singapore, Tamares Group, The Strip | 2 Comments

Atlantic City: It could have been worse; Hard Rock changes its tune

OK, so September’s numbers from Atlantic City only represent one month of competition from SugarHouse, in Philadelphia. However, with every other casino in Pennsylvania having enjoyed two full months of table games, a 12% dropoff isn’t as bad as I feared. However, last year only December posted a worse gross than last month’s $296 million and it’s crystal-clear that, as we move forward, simply hitting $300 million in an off-peak month will be a triumph over adversity.

Although everybody was revenue-negative compared to September ’09, Trump Taj Mahal and even Trump Marina were practically flat (less than a percentage point off last year’s pace). While the Marina may have hit bottom, Resorts Atlantic City has not; it fell 21% and into last place. In first place, Borgata was a full $10 million down from 9/09, but it also has more to lose, grossing as much as the bottom four casinos put together. It was hard hit at the tables, holding only 12% for a 39% falloff in revenue — somewhat ameliorated by only a low-single-digit drop in slot winnings. That was far better than the market average for slots (-10% on a comparable falloff of coin-in), if much worse than average (-16%) at the tables.

Carl Icahn‘s Tropicana continues to underperform for a casino of its size, running only slightly ahead of the smaller Showboat ($25 million to $25 million). Harrah’s Entertainment almost had the second tier to itself, as Bally’s, Caesars and Harrah’s Marina all bunched themselves around the $35 million mark, as did the Taj. All other casinos remain on life support are on life support.

No rebound? There’s one in Detroit. Discrete decisions by MGM Resorts International to stay in Motown but evacuate Atlantic City are looking like Continue reading

Posted in Atlantic City, Boyd Gaming, Carl Icahn, Colony Capital, Current, Detroit, Dining, Donald Trump, Economy, Harrah's, M Resort, Marketing, MGM Mirage, Morgans Hotel Group, Neil Bluhm, Pennsylvania, The Strip, Tropicana Entertainment | 2 Comments

Plaza gets an infusion of F-blew

(Editor’s note: Since I found this state-of-the art version of the previous Tex & Edna Boil video, I’ve replaced the old one with another in which Tex & Edna get into the curio-barn business … sort of like Carl Icahn, come to think of it.) Stiffs has been getting stiffed by Anthony Santo, who recently scored a heckuva deal over at Uncle Carl’s Carpet Barn, formerly known as Fontainebleau. Acting on behalf of Tamares Real Estate, Santo scarfed up “top-flight wallpaper, carpet, tile, sofas, chairs, desks, dressers, side tables and bed frames” not yet installed in F-blew. The Las Vegas Sun‘s story allays suspicions that Carl Icahn was stripping the already-furnished rooms and peddling that inventory, too. (Not yet, anyway.)

Since Santo is mum, I’ve been unable to learn not only how much he spent over at Uncle Carl’s or whether his big haul included any previously installed furniture. The money question, so to speak, is how much of the the Plaza’s $20 million renovation budget was plowed into the rummage sale. Or is this the $20 million renovation? (Update: A reader points out to me that shoehorning F-blew furniture into much smaller Plaza rooms might be difficult. Hadn’t thought of that.)

Santo and Tamares fell into a big patch of Continue reading

Posted in Carl Icahn, Downtown, Fontainebleau, Tamares Group, Tilman Fertitta, TV | 6 Comments

Celebrity justice; Harrah’s goes to the dogs


As you all probably know by now, Palms owner George Maloof was busted on a DUI last weekend. Under any other circumstances, it would be endearing to learn that the generally unassuming Maloof doesn’t have himself chauffeured about town. Lack of hubris, though, got the upper hand on good sense in this case. Maloof at least had the good sense to say he didn’t realize he was drunk, which ought to be a good enough excuse for District Attorney David Roger make the charges disappear.

Roger, after all, is the same guy who let Harrah’s Entertainment off easy for running a flagrant, renegade remodeling operation on its Strip properties. His office also gave Union Erectors a free pass on the Monte Carlo fire because, gosh, Union Erectors didn’t intend to set the place ablaze. Dishonor a marker at a casino, though, and Roger will have his sidekick, Bernie “Dr. Evil” Zadrowski (left), crawling up your sphincter. Although I voted for Roger in 2002 and again in ’06, I’ll admit to having qualms this time.

Strong convention attendance buoyed visitation numbers for Las Vegas in August (46% more conventioneers than last year), for an overall improvement of 3.5%. Increased ADRs (4%) almost kept pace with hotel room inventory (up 5%). J.P. Morgan analysts attribute the room-rate bump to Continue reading

Posted in Animals, CityCenter, Columbia Sussex, Downtown, Economy, Election, Entertainment, Harrah's, Herbst Gaming, Lake Las Vegas, MGM Mirage, Monte Carlo fire, Pets, Station Casinos, Steve Wynn, The Strip | 2 Comments

Quote of the Day

“We are no longer the nation that used to amaze the world with its visionary projects. We have become, instead, a nation whose politicians seem to compete over who can show the least vision, the least concern about the future and the greatest willingness to pander to short-term, narrow-minded selfishness.” — Nobel laureate Paul Krugman on the general reluctance to invest in American infrastructure, epitomized by New Jersey Gov. Chris Christie‘s attempt to abort a commuter-rail tunnel from the Garden State to Manhattan. Christie has subsequently waffled on the matter.

Posted in Current, Economy, New York | 2 Comments

Cantor’s been a naughty boy

There’s a certain whiff of desperation to this Cantor Gaming spot, pimping their casino-in-one gaming devices (which, in addition to their cutting-edge technology, apparently make chicks find you totally hot). The gadgetry and software, which were legalized five years ago, have been a big hit with sports bettors. For all other forms of gamblers … not so much, judging by the technology’s slowness to move past M Resort and a limited rollout at Venelazzo.

At the time AB 471 (drafted by Cantor itself) legitimized the devices, MGM Resorts International spokesman Alan Feldman said, “Our customers know how to find the casino. We need to undertake a more thorough analysis of whether this is relevant for our guests.” The ultimate answer appears to have been, ‘no.’ Perhaps it’s because the communal experience of a group of players whooping it up around a craps table, say, may be thrilling on the casino floor but it’s hard to create that same frisson with a bunch of people crowding about a glorified iPhone, squinting at the lilliputian “green felt” onscreen.

Cantor isn’t afraid to stretch the truth in order to promote wider use of its gizmos …

At the end of the commercial, which I was startled to discover in the course of yesterday’s NFL TV marathon, a player is shown wagering via Cantor technology from the privacy of his luxury suite. Since in-room wagering is expressly forbidden under AB 471, I put in a call to the Nevada Gaming Control Board, to find out if the law had been amended in the dead of night or something of that ilk. The NGCB’s Mark Warren informs me that is has not and that hotel rooms still do not constitute “public areas.” So Cantor and M Resort are engaged in misleading — perhaps outright false — advertising. Whether anyone is going to call them on it remains to be seen, although I tend to doubt it.

Posted in M Resort, Marketing, MGM Mirage, Regulation, Sheldon Adelson, Sports, Technology, TV | 4 Comments

The whales of August

Nevada had another big casino bounce — $944.5 million, its largest since February’s $947 million. However, some of the positive auguries are real and some are misleading. To get the big one out of the way, Strip slot revenues were up 13% — but on lower coin-in, which means that somebody’s been tightening the slot hold again. Back out approximately $28 million in slot win that’s a holdover from the final weekend in July (Nevada uses some arcane slot-accounting rules) and the increase dwindles to a fraction of a percent. With the exception of last February, slot handle has down every since month since the end of 2007.

Also, one can scarcely overstate the degree to which VIP play has been propping up the Strip this year (five months of double-digit growth, plus one of triple-digit growth in wagering). The whales bet leviathan-like amounts of money in August (+87%) and casinos played lucky, winning 47% more, year over year. The Strip has been very lucky in other table games, averaging a 13% higher win even though players are wagering only 7% more money. Table game winnings for Strip casinos were up 29% in August, continuing a volatile but overwhelmingly positive year. This was accomplished, mind you, in an August that was “unfavorable,” i.e., had one less weekend day than last year. Following an 8% table revenue jump in July, this “speaks well to the stabilizing domestic gaming patron theme,” according to Wells Fargo analyst Carlo Santarelli.

So, August basically continued the 2010 narrative of lively table play and flat slots. Locals and outstate revenues were — in what may be the more hopeful indicator — up 11.5% and 3.5%, respectively. Except for Reno (-2%) and Laughlin (-5%), every non-Strip jurisdiction did better than average. The biggest percentage gainers were North Las Vegas (14%), the Boulder Strip (3%), the Carson City area (7%) and even hard-buffeted Lake Tahoe (8%). All this, of course, must be taken with the caveat that it includes some — possibly substantial — leftover slot revenue from July. Santarelli writes that he “wouldn’t read too much into [the numbers] and we continue to believe the road to recovery in the locals market is long.”

Breach of contract Few casinos are required by law to maintain X number of employees. Harrah’s New Orleans is such a rare creature. It’s been out of compliance for two months this summer. Recently, that’s been remedied by Continue reading

Posted in Boulder Strip, Current, Economy, Harrah's, Kansas, Lake Tahoe, Laughlin, Louisiana, North Las Vegas, Regulation, Reno, The Strip, Tourism, Vdara Death Ray, Wall Street | 2 Comments

No (M)irage this time: Penn enters Vegas

They’ve been busy little beavers at Penn National Gaming, which is — would you believe it? — now the third-largest operator in the U.S. Never mind that Penn bought a horse track in Ohio, on top of building two casinos there, and it just rolled out table games in West Virginia and Pennsylvania. Fresh off opening Maryland‘s first slot parlor (after threatening not to, in a momentary fit of corporate pique), Penn is making a play for Louisiana‘s one open gaming license, has bought half-interests in three Texas parimutuels and — to cap it off — made its much-touted Big Vegas Acquisition.

Actually, that calls for a few qualifiers. After dickering with MGM Resorts International for The Mirage (and, to hear Steve Wynn tell it, Bellagio too), Penn settled on that surefire winner, Fontainebleau, which it aimed to buy out of bankruptcy. That plan lasted for about all of, oh, five minutes. Then Penn did some belated due diligence, gasped at the $1.6 billion completion cost of F-blew and decided to let Carl Icahn have it after all.

Also, while Penn management is talking as though yesterday’s purchase of M Resort‘s debt puts it in charge of the property, there are still a few hoops through which it must jump. Continue reading

Posted in Atlantic City, Carl Icahn, Current, Donald Trump, Fontainebleau, Harry Reid, Louisiana, M Resort, Marketing, Maryland, MGM Mirage, Ohio, Penn National, Pennsylvania, Station Casinos, Steve Wynn, Texas, Wall Street, West Virginia | 7 Comments

The Primm mystery deepens

So is Herbst family hubris about to claim one or more victims in Primm? LVA sources report that perhaps 240 cars were there on a recent weekend, a sixth of them at Whiskey Pete’s, which wasn’t taking room bookings either — or seeing much play in the casino. Locks were seen being affixed to the front and back doors of Buffalo Bill’s and customers were told there would be a mass layoff on Nov. 22, followed by demolition of Whiskey Pete’s — an antediluvian hotel, it must be said — in January. If this scenario bears out, it will mark a tragic culmination of a series of events that began with Herbst Gaming grossly overpaying for the three borderline properties, a boneheaded business decision that accelerated the collapse of the company into receivership and the banishment of the Herbsts themselves.

In a fairness to current Herbst management, which maintains that everything is business as usual, much of its traffic seems to be reliant on bus-riding players from the San Fernando Valley and other coach markets. Also, it has a Nov. 27 Boyz II Men concert advertised on its Web site. The concert would take place at the Star of the Desert Arena, inside Buffalo Bill’s. Stay tuned for further developments.

Posted in California, Current, Economy, Entertainment, Herbst Gaming | 3 Comments

Quote of the Day

“Dems look to use marijuana to energize Nevada voters” — headline in the Las Vegas Sun. That may be the first time Mary Jane and “energize” have been mentioned in the same sentence.

Posted in Current, Election | Comments Off on Quote of the Day

Lost horizon

Even as the window of opportunity is slamming shut, “Casino companies are finally starting to see [Internet gambling] as a possible growth engine for the industry and are hoping for congressional help,” writes Motley Fool columnist Travis Hoium. That’d be funny if it weren’t so sad. With the sands of time (as opposed to those of Sheldon Adelson) fast running out on the current Congress and a Republican takeover of the House of Representatives an all-but-done deal, the American Gaming Association is tardily swinging into action.

Given the fiscal advantages outlined by Hoium — “low start-up costs, high margins, high growth potential … everything a company dreams of” — you have to wonder why it took the casino sector so long to coalesce around this issue. Harrah’s Entertainment has been the boldest in the ‘Net-bet arena but audacity may be morphing into rashness as it mulls a takeover of 888 Holdings. If online wagering isn’t made legal in the U.S., this could be the $578 million Macao golf course all over again and another white elephant in Gary Loveman‘s menagerie.

Instead of pushing all-out to legitimize Internet poker in early 2009, the industry pissed Continue reading

Posted in Current, Economy, Election, Harrah's, Harry Reid, Internet gambling, Macau, Politics, Sheldon Adelson, Technology, The Strip | 3 Comments

Ameristar’s altruism … and so much more

Gaming regulators in Missouri got a little unsolicited advice from Ameristar Casinos as to where to put Casino License #13. Ameristar Vice President of Government Relations & Public Affairs Troy Stremming commissioned a study on the matter. Its shocking conclusion: The best place to put a new casino is … as far from an Ameristar property as possible.

A Cape Girardeau casino will generate twice the amount of incremental tax revenue for education in the State of Missouri than will be generated by a North St. Louis-area casino and four times more than will be generated by a Sugar Creek casino. When considering gaming expansion, it is critical to distinguish between gaming revenue that a new facility takes from existing Missouri-based casinos and how much it takes from casinos in other states or generates as new incremental gaming revenue,”quoth Stremming.

Nor can one avoid noticing that the casino closest to Cape G., and therefore likeliest to be impacted, is Continue reading

Posted in Ameristar, Arizona, Atlantic City, Boyd Gaming, California, Colony Capital, Cretins, Current, Dennis Gomes, Economy, Genting, Harrah's, Horseracing, Isle of Capri, Louisiana, Macau, Marketing, MGM Mirage, Missouri, New York, Penn National, Pinnacle Entertainment, Politics, Racinos, Regulation, Sheldon Adelson, Station Casinos, Steve Wynn, Tourism, Tribal, TV, West Virginia | 5 Comments

Case Bets: Maryland, New Jersey, Arizona & the Riv

Although the Maryland public has warmed up to the idea of table games, casinos in Pennsylvania, West Virginia, Delaware and New Jersey needn’t lose sleep: Marylanders are at least two years — probably four — from voting table games into existence in their state. Until then, electronic simulations will have to serve as a panacea. Casino development still isn’t an attractive proposition in the Old Line State, either, due to the usurious 67% tax rate. Gubernatorial challenger Robert Ehrlich (R) contends that he could improve on the slow, sometimes painful rollout of gambling under Gov. Martin O’Malley (D). But with O’Malley widening his lead in the polls, we’re unlikely to see Ehrlich’s thesis put to the test.

The horsey set in New Jersey says its tracks will be self-sufficient in five years. Oh! Oh! My sides! I haven’t heard anything that funny since I saw the late Sam Kinison do standup. The tracks’ assumption is predicated on several “ifs,” including the legalization of sports betting. While I still doubt that the sport of kings can stand on its own four legs, it apparent willingness to wean itself off the teat of subsidies from Atlantic City casinos should be encouraged.

Setting an example. Maybe you have to go all the way to one of the two Sol Casinos in Arizona to find a place where the bosses have figured out an anti-recession formula. The San Pasqual Tribe is loosening its slots, and Continue reading

Posted in Arizona, Atlantic City, Boyd Gaming, Current, Economy, Election, Horseracing, Marketing, Maryland, MGM Mirage, Politics, Riviera, Taxes, The Strip, Tourism, Tribal | 2 Comments

What’s up in Primm?

Earlier this week, LVA received a tip that Herbst Gaming would be tearing down Whiskey Pete’s in January and closing Buffalo Bill’s as well. After receiving a somewhat guarded reply from Kirvin Doak, which is handling PR for the creditor-owned casinos, we were able to track down Herbst CEO COO Ferenc Szony. He said any closures were “news to me” and that Herbst wasn’t setting up any properties for shutdown. The company doesn’t usually rent midweek rooms at Whiskey Pete’s, he added, and a double-check of the booking engine confirms this. “It doesn’t make sense to run at really low occupancies,” he explained, adding that restaurants and other Whiskey Pete’s amenities would not be affected.

Szony likens the three properties to disparate wings of the same hotel and that Herbst tries to concentrate the energy and activity as much as possible, especially around the holidays when demand is “very quiet.” Ergo, room reservations are Continue reading

Posted in Economy, Herbst Gaming, Marketing | 1 Comment

Ask Anthony?

Former Harrah’s Entertainment veep and Santo Gaming founder Anthony F. Santo is six days into his stewarship of Tamares Group‘s downtown Las Vegas casinos. But he’s not putting all his eggs in Tamares’ basket. His company was handed the reins to Grand Sierra Resort & Casino, the former Reno Hilton (left). It was picked up in the fire sale that followed Harrah’s takeover of Park Place Entertainment, for $150 million. Its new owners went belly-up, leaving the property in the custody of the J.P. Morgan firm. Now, JPM covers the casino sector but doesn’t relish joining the ranks of houses like Deutsche Bank that were press-ganged into actual casino ownership because they made some really bad loans (*cough*Cosmopolitan*cough*).

What’s resulted has been a curious structure whereby turnaround firm Catalyst was jobbed in to make the decisions an owner would, while Navegante Group retained oversight of gambling operations. Now Santo — who’s running three casinos in Vegas currently and is an old hand in the Reno market — will supplant Catalyst and oversee the casino overseer. (Navegante CEO Larry Woolf tried to make a go of it at the Tamares casinos but was thwarted by ownership. He and Santo will have some interesting conversations, I’m sure.) But … Santo also has a gaming license, which means his company can participate in the casino’s revenue stream, unlike JPM. Does this mean a smaller piece of the action for Navegante?

That’s one of any number of questions we Continue reading

Posted in CityCenter, Cosmopolitan, Current, Harrah's, Marketing, MGM Mirage, Reno, Tamares Group, The Strip, Tourism, Vdara Death Ray, Wall Street | 6 Comments

Quote of the Day

“The court has not reached this conclusion lightly. It is acutely aware of the perilous nature of the world in which we live. But the Constitution is the rock upon which our nation rests. We must follow it not when it is convenient, but when fear and danger beckon in a different direction.” — Judge Lewis A. Kaplan, excluding testimony extracted under torture from the trial of a Guantanamo Bay detainee and accused terrorist.

Posted in Current | 1 Comment

Days of Reckoning

Pinballing between projects, I’ll try to carom off the “blogging” bumper for a moment here …

1,075. That’s the magic number of feet below which Lake Mead cannot drop lest Hoover Dam should become inoperable — plunging Clark County into darkness — and kicking off an emergency backup plan. The latter consists of robbing Peter to pay Paul: Drain more water from Lake Powell to replenish Lake Mead. Unfortunately, the primary alternatives are more of the same. Southern Nevada Water Authority generalissima Pat Mulroy — the closest thing to an absolute dictator in Nevada — is having her minions dig another “straw” into Lake Mead, to suck water out from below the 1,000-foot mark. (Believe me, if the lake level hits 1,000 feet, we’ll be in such deep manure that continuing to suck out Lake Mead becomes irrelevant.) Another scheme, even dearer to Mulroy’s heart, is to sap that aquifers that sit beneath ranches in northern Nevada and Utah.

The crowning irony of all this is that Nevada’s economic collapse may have been a blessing in disguise. Had the condo bubble Continue reading

Posted in Boyd Gaming, Current, Downtown, Economy, Environment, Harrah's, history, MGM Mirage, The Strip, Tilman Fertitta, Tourism | 5 Comments

Quote of the Day


“You want to see [Sen. Jim] DeMint, I have juice with him … I go to Washington, D.C. and want to see Jim DeMint, he’s right there for me. I want to see [Sen.] Tom Coburn, he’s right there for me. I want to see [Senate Minority Leader] Mitch McConnell, he’s there.” — Sharron Angle, doing an extremely capable impersonation of a “good old boy” Nevada back-room politician. Cliff “Big Juice” Jones would be proud.

Posted in Current, Election, Politics | 3 Comments