Whisking in just under the wire, Wynn Resorts submitted its financing package for the soon-to-be-ex-Foxwoods casino project in Philadelphia. Evidently Steve Wynn has thought better of slugging his new casino “SW,”* as reflected at left in the photo taken by Steve Friess (but subsequently yanked from the VegasHappensHere.com Web site at Wynn’s request; it’s still on view at PlanPhilly.com).
The concept replicates some of the design features of Encore Macau, its elegant portico and façade hint at a 19th century aesthetic that would highly appropriate to Philadelphia, and a broad greensward sweeps down toward the Delaware River — or so it would appear, since the design is one best appreciated from a distance.
(* — Employing a suddenly coined “off-brand” for the property sends the implicit message that the City of Brotherly Love isn’t good enough for the “Wynn” imprimatur, a PR pitfall the mogul needn’t risk. Besides, what good is the equity of the Wynn brand if you don’t leverage it? If Wynn flack Maureen Garrity is prophetic in her suggestion that Wynn might keep his name off the casino, the underlying connotation that Philly is somehow beneath him doesn’t bode well for the future. I’m not sure Wynn HQ has realized yet that it’s not dealing with the eternally pliant Clark County Commission and worshipful Vegas press corps here.)
So it’s all good, right? Apparently not. Wynn was warned Continue reading →