Paying the price: Sports after Covid-19

Lucrative TV deals offer hope: That said, the resumption of sport has allowed teams to honor lucrative TV broadcasting commitments, providing them with a huge financial safety net. For instance, the majority of the NBA’s revenue comes from such agreements, such as its nine-year, $24 billion contract with ESPN and Turner Sports. MLB also signed a new $3 billion media deal in June, demonstrating the enduring financial pull of professional sports even amid a global pandemic. However, it’s clear that not all teams and leagues have been so lucky. Take the NHL, which does not have a particularly large TV audience, relying even more heavily on matchday revenue, as do lower \-level teams across all sports. That doesn’t necessarily mean they can’t offset any losses though, with salary caps reductions and luxury tax thresholds put forward as solutions, showing that sports teams won’t go down without a fight.

Increased sports betting shows interest remains: On the whole, the sports sector has struggled in recent months, but that certainly isn’t true for sports betting. Even though there have been no “real” sports to wager on, gamblers have instead turned their attention to e-sports. In fact, some bookmakers have seen the number of e-sports bets increase fortyfold since March, while worldwide esports gambling revenue is expected to double this year to about $14 billion. And with the return of professional sports in Europe, gambling volume on sports including soccer, golf and NASCAR racing has surged, showing that interest in sport remains intact. Expect the same to happen once the likes of NBA, MLB and NFL come back here.‌

Jeff Goldberg is the Editor-in-Chief of Sports Intel, a premium network providing sports fans with news, resources and analytics into the world of sports. Jeff was the former team reporter for the San Diego Fleet and covered the UConn women’s basketball team for The Hartford Courant newspaper. He is the author of two books about the Uconn team: Bird at the Buzzer and Unrivaled.

This entry was posted in Economy, Health, Sports, Sports betting, TV. Bookmark the permalink.