Revel: It had to happen; Hard Rock on a roll

Revel Resort‘s somewhat disingenuous “You Can’t Lose” promotion was bound to attract a lawsuit and so it has. A pair of players are suing and, though the odds seem against them, it’s worth recalling that Revel’s disclaimer language tap-danced around the edges of the law. If nothing else, we can look forward to a trial in which the point size of type is a major evidentiary issue, as Revel took fine print to new levels of miniaturization.

Resorts Atlantic City must have heard you. In a recent article, execs take pains to point out surviving vestiges of Chalfonte-Haddon Hall. They also pointed out — with pride, you might say Pro Bar, the first gay nightclub in Atlantic City. However, writer Frank Quattrone‘s decidedly gushy tone isn’t echoed in recent Resorts financials. It’s not doing badly but is getting over a slump that followed the death of Dennis Gomes, when Resorts suddenly seemed to lose track. Las Vegans would be amused to think that 968 hotel rooms were considered a large number but Resorts does come off sounding like a fun place to stay.

Hard Rock International may not have the best brand in gaming — though it’s well up there — but it certainly has the most distinctive. You know what you’re getting, and in a good way. Hard Rock execs are pouring on the charm in West Springfield, whose voters are going to have to decide whether they want a casino or not. The design looks like a poor man’s Beau Rivage, although that’s hardly the worst thing you could about a place. But you’d think — compared to the enthusiasm in Springfield proper — that the suburb could must more enthusiasm. As it stands, Hard Rock will eke out a narrow victory at the ballot box. Strangely, many of the people surveyed who think HRH will benefit the community won’t support it on Sept. 10. That’s bizarre.

In Ohio, Hard Rock is proceeding so smoothly with its racino that it could open ahead of schedule. CEO Jim Allen gets a bit carried away and says patrons “will travel thousands and thousands of miles” … to a racetrack with VLTs? Easy there, Jim. Hard Rock Northfield Park Rocksino sounds like something out of the Flintstones, but it’s put enough of a fright into Rock Gaming Caesars‘ two Cleveland-area for $6.2 million in free-play offers to be spread about last month alone. Who’d have thought Hard Rock would ever have Caesars running scared?

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