
As we predicted, Atlantic City is coming back faster than Las Vegas. It doesn’t hurt that it is not A) primarily a destination market; B) dependent upon conventions; C) reliant upon international travel; or D) at the mercy of the airlines. All that being said, a 15% decline in September for a gross of $190.5 million isn’t that bad. Sports betting netted $45 million and Internet gaming another $87.5 million. Wrote JP Morgan analyst Joseph Greff, “Casino revenues were pressured by capacity limits and restrictions on F&B offerings.” Table revenues collapsed, it is true, -25.5% while slots were down 9.5%. Borgata was hit hard, falling 31% as table win cratered -49% and slots tumbled -19%. The megaresort is tracking well behind Greff’s projections for last quarter. The Caesars Entertainment quartet slipped 17%, with 16% less slot win and a 20% plunge at the tables. In contrast to Borgata, the CZR foursome is tracking considerably ahead of JP Morgan’s forecast.
The only revenue-positive property was Ocean Casino Resort, rising 27% to $26 million. (And to think that its predecessor, Revel, was such a butt of mockery.) Borgata held onto first place with almost $40 million, Hard Rock Atlantic City ceded little ground (-3.5%), holding onto $28.5 million and second place. Other than Ocean, the steadiest performer was Caesars Atlantic City, down only 2% to $19 million. Harrah’s Resort won $19.5 million but slid 26.5% while Tropicana grossed $20 million on a 22.5% decline. Bally’s, which faces an uncertain future (see below), won $13 million, down 12.5%. Resorts Atlantic City edged ahead of Bally’s with $14 million and a 7% dip while Golden Nugget slid into last place with a 29.5% declivity and $11.5 million gross.

In this area, AC might be considered a destination of little choice, still somewhat more interesting than going to both Walmart and Target on the same day. As for conventions, the casinos never seemed to cooperate with the public relations people over modest cost rooms during the short summer season to support any substantial sized conventions. The AC airport is the FAA research facility + Spirit Airlines. The AC airport runway easily handles a 747, believe their only 747 customer in years has been Air Force One. Unless we can declare Florida or Myrtle Beach to be a foreign country, AC can never be called “International” since Air Canada dumped AC years ago.
As to Bally’s, New Caesars may have determined they know how to run a worn-out casino, but wait…Old Caesars did the wearing out.