Tamares’ Memorial Day Massacre

Four hundred Las Vegans will find themselves pink-slipped by Tamares Group, whose latest bequest to downtown will be an Armistice Day closure of most of the Plaza, its showroom and certain portions of the casino floor excepted. If the tenure of front man Bobby Ray Harris has been incredibly forgettable, his exit will not be, as successor Anthony F. Santo will inherit what he describes as “12 months of hard times.” (It’s difficult to imagine times getting much harder for Tamares’ rattletrap casinos without their going out of business altogether.) Or was it Santo who sold Tamares on the necessity of extreme measures, with the outgoing Harris taking the role of hatchet man?

The much-praised Firefly restaurant will remain in operation and Tamares announced today it will extend The Rat Pack is Back! for three years. The last bastion of downtown bingo, the Plaza will be moving those operations across the street. Tamares is now down to one operational hotel (the Las Vegas Club), though it’s careful to keep some form of gambling operation going at the Plaza — not repeating the mistake of the Lady Luck, which shut down everything and tried to eke out an extensive reconstruction on the cash flow from a couple of nearby restaurants. We all know how that ended.

While today’s shocker appears to end years of shilly-shallying by shabby Tamares, the company hasn’t completely evacuated Fantasyland. The proposed $20 million renovation budget is a smidgen of what the Tropicana Las Vegas and Golden Nugget have spent on their most recent makeovers. Even as Harris declares that the time for half-measures has passed, Tamares U.S. Real Estate proposes to remedy the problem with … more half measures. Perhaps Tamares is finally getting serious about competing in Downtown but it’s waited until awfully late in the game to formulate a strategy.

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