{"id":12467,"date":"2014-01-14T12:47:08","date_gmt":"2014-01-14T20:47:08","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/?p=12467"},"modified":"2014-01-14T12:47:08","modified_gmt":"2014-01-14T20:47:08","slug":"vive-la-difference-early-net-bets-from-jersey-99-years-or-bust","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/vive-la-difference-early-net-bets-from-jersey-99-years-or-bust\/","title":{"rendered":"Vive la difference; Early &#8216;Net bets from Jersey; 99 years or bust"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/embed.newsinc.com\/Single\/iframe.html?WID=1&amp;VID=25519957&amp;freewheel=69016&amp;sitesection=lvrj&amp;width=450&amp;height=253\" height=\"253\" width=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Since before its opening, <strong>The Cosmopolitan of Las Vegas<\/strong> has marketed itself to &#8220;the curious class,&#8221; and you&#8217;ll certainly be intrigued &#8212; and perhaps a bit befuddled &#8212; by its newest ad, which seems to be promoting a new brand of champagne. (Actually, it&#8217;s a speakeasy.) That isn&#8217;t meant as a knock on the try-anything marketing strategies attempted by The Cosmo. God knows it&#8217;s difficult to differentiate oneself in Sin City. The casino, writes <strong>Chris Sieroty<\/strong> of the <em>Las Vegas Review-Journal<\/em>, is &#8220;introducing carve-out ads in <em>Esquire<\/em> and <em>Vanity Fair<\/em> as well as offering mints and coupons on United flights and running ads in movie theaters.&#8221;<\/p>\n<p>That cryptic vibe is very deliberate and while some in my age group (like me) won&#8217;t groove to it, the success of <!--more-->The Cosmo as a nightlife destination argues powerfully for its eccentric methods. That exclusive deal with <strong>United Airlines<\/strong> combines &#8220;a captive audience&#8221; of passengers with Cosmopolitan tchotchkes that will hopefully incentivize even non-guests to check the place out. Under the fancy wrapping, the enticements aren&#8217;t that exotic: a &#8220;twofer&#8221; to <a href=\"https:\/\/www.lasvegasadvisor.com\/referenceguide-buffetdetail.cfm?BuffetID=131\" target=\"_blank\">Wicked Spoon buffet<\/a>, $25 in free slot play, a two-for-three coupon on a hotel stay. It&#8217;s the way that The Cosmo is delivering the message that differentiates it.<\/p>\n<p><strong>Internet gambling grosses<\/strong> are out for the State of <strong>New Jersey<\/strong> and, from the inception of &#8220;soft play&#8221; on Nov. 21 through the end of 2013, $8.4 million dollars were grossed <a href=\"http:\/\/www.nj.gov\/lps\/ge\/docs\/Financials\/PressRel2013\/December2013pressrelease.pdf\" target=\"_blank\">(taxed at 17.5%<\/a>). As expected, terrestrial casino revenues came in at $2.9 billion, down 6% from 2012.<\/p>\n<p><strong>There&#8217;s taking the long view<\/strong> and <a href=\"http:\/\/www.heraldsun.com.au\/news\/victoria\/crown-casino-in-secret-talks-to-seek-deal-on-extending-licence-until-2092\/story-fni0fit3-1226801026322\" target=\"_blank\" class=\"broken_link\">then there&#8217;s demanding a 99-year lease<\/a> from the <strong>Victoria<\/strong> government in return for going along with new tax increases. Considering that almost none of us will be around in 2092, you have to admire <strong>James Packer<\/strong> for his moxie on this one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since before its opening, The Cosmopolitan of Las Vegas has marketed itself to &#8220;the curious class,&#8221; and you&#8217;ll certainly be intrigued &#8212; and perhaps a bit befuddled &#8212; by its newest ad, which seems to be promoting a new brand &hellip; <a href=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/vive-la-difference-early-net-bets-from-jersey-99-years-or-bust\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,103,66,4,37,96,53,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/12467"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/comments?post=12467"}],"version-history":[{"count":1,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/12467\/revisions"}],"predecessor-version":[{"id":12468,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/12467\/revisions\/12468"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media?parent=12467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/categories?post=12467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/tags?post=12467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}