{"id":12932,"date":"2014-03-06T12:03:15","date_gmt":"2014-03-06T20:03:15","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/?p=12932"},"modified":"2014-03-06T15:24:28","modified_gmt":"2014-03-06T23:24:28","slug":"building-better-mousetraps","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/building-better-mousetraps\/","title":{"rendered":"Building better mousetraps"},"content":{"rendered":"<p><a href=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2014\/01\/Mohegan-Revere.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-12427\" alt=\"Mohegan Revere\" src=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2014\/01\/Mohegan-Revere-300x194.jpg\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2014\/01\/Mohegan-Revere-300x194.jpg 300w, https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2014\/01\/Mohegan-Revere-150x97.jpg 150w, https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2014\/01\/Mohegan-Revere.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Were I <strong>Steve Wynn<\/strong>, I would be feeling somewhat discouraged by my prospects in <strong>Massachusetts<\/strong>. Just look at what happened to <strong>Cordish Gaming<\/strong>. Its <strong>Leominster<\/strong> slot-parlor proposal got high marks, but was ultimately passed over because <strong>Penn National Gaming<\/strong>&#8216;s rival project in <strong>Plainville<\/strong> would incorporate horse racing. If, as appears to be the case, the <strong>Massachusetts Gaming Commission<\/strong> is in the tank for horseracing, <strong>Suffolk Downs<\/strong> will ace Wynn just by showing up.<\/p>\n<p>Further aiding Suffolk Downs&#8217; cause is a marketing program by <strong>Mohegan Sun<\/strong>. <a href=\"http:\/\/www.bizjournals.com\/boston\/blog\/mass_roundup\/2014\/03\/mohegan-signs-up-points-program-biz.html\" target=\"_blank\" class=\"broken_link\">It is recruiting local businesses at a furious clip<\/a> for a program where player points can be redeemed at area businesses &#8212; <em>&#8220;garages, print shops, insurance agents, beauty suppliers, hair salons, markets, local chambers of commerce<\/em>&#8221; &#8212; reaching as far as <strong>Salem<\/strong>. Wynn has its own gift-voucher program for <strong>Everett<\/strong> and <strong>Malden<\/strong>, but the breadth and comprehensiveness of Mohegan Sun&#8217;s effort may have him beat. The promise to <!--more-->fund a community college in <strong>Revere<\/strong> is also sure to appeal to the MGC.\u00a0I&#8217;m not saying Wynn should up and go home, but Mohegan Sun seems to have him outflanked at the moment.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/embed.newsinc.com\/Single\/iframe.html?WID=1&amp;VID=25669462&amp;freewheel=69016&amp;sitesection=atlanticcity_nws_loc_fro_pp&amp;width=600&amp;height=338\" height=\"253\" width=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>As part of its ongoing effort to rejuvenate the Boardwalk&#8217;s image, the <strong>Atlantic City Alliance<\/strong> is deploying its <strong>Do AC Nightlife Party Bus<\/strong> toshuttle carefully selected twenty- and thirty-somethings to <strong>Atlantic City<\/strong>. Once there, <a href=\"http:\/\/www.pressofatlanticcity.com\/news\/breaking\/casino-funded-marketing-group-buses-in-philadelphians-to-party-tweet\/article_85372322-a4e7-11e3-a85f-0019\" target=\"_blank\" class=\"broken_link\">they party through the night<\/a> at a couple of nightclubs and visit a pizza parlor before returning to <strong>Philadelphia<\/strong>. The price? &#8220;Social media the crap out of this,&#8221; as verb-challenged DJ puts it. Social-media celebs like chef <strong>Jennifer Carroll<\/strong> are recruited to the cause. Considering the unbridled hedonism of today&#8217;s youth, the Alliance seems to be onto something &#8212; and expanding it to <strong>Baltimore<\/strong> and <strong>New York City<\/strong> hardly seems a stretch.<\/p>\n<p>(They must have some pretty liberal open-bottle laws in <strong>New Jersey<\/strong>, judging by the free-flowing booze on the bus.)<\/p>\n<p><object width=\"450\" height=\"253\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"\/\/www.youtube.com\/v\/n7meHc7nXTA?hl=en_US&amp;version=3\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"450\" height=\"253\" type=\"application\/x-shockwave-flash\" src=\"\/\/www.youtube.com\/v\/n7meHc7nXTA?hl=en_US&amp;version=3\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>On a similar note, for better or worse, <strong>Rehab<\/strong> <a href=\"http:\/\/lasvegasweekly.com\/nightlife\/2014\/mar\/05\/rehab-expand-two-days-hard-rock-talent-lineup\/?utm_source=mostpopular&amp;utm_medium=banner&amp;utm_campaign=mostRead&amp;_\" target=\"_blank\" class=\"broken_link\">is back and bigger than ever<\/a>. The raucous <strong>Hard Rock Hotel &amp; Casino<\/strong> pool party has expanded to Saturdays. Going on 11 years, the aquatic free-for-all will feature guest talent like <strong>Robin Thicke<\/strong> (who&#8217;d better behave himself lest <strong>Paula Patton<\/strong> kick his ass), plus multiple <strong>Sean Combs<\/strong> sightings. If <strong>Las Vegas<\/strong> used to be the playground of the middle-aged, the torch has definitely been passed to a younger generation.<\/p>\n<p><strong>Slots are considered<\/strong> an old-fogey form of gambling by many, but the <strong>Atlantis Casino Resort Spa<\/strong> in <strong>Reno<\/strong> <a href=\"http:\/\/www.rgj.com\/article\/20140306\/ENT\/303060014\/Gaming-industry-trends-Apps-quickly-gaining-momentum\" target=\"_blank\" class=\"broken_link\">has figured a way to make them hip<\/a>. It has launched a mobile, social-gaming application that enables you to rack up enough points to win a spot in one of its slot tournaments. It&#8217;s a clever way to stoke millennials&#8217; competitive juices and make them <em>want<\/em> to be in your slot tourney. Atlantis COO <strong>David Farahi<\/strong> believes it&#8217;s unique in the U.S. and, even if it isn&#8217;t, he deserves some kind of Better Mousetrap Award for having &#8220;taken it to the next level,&#8221; as he puts it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Were I Steve Wynn, I would be feeling somewhat discouraged by my prospects in Massachusetts. Just look at what happened to Cordish Gaming. Its Leominster slot-parlor proposal got high marks, but was ultimately passed over because Penn National Gaming&#8216;s rival &hellip; <a href=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/building-better-mousetraps\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,70,4,67,53,112,167,69,79,32,8,100,146],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/12932"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/comments?post=12932"}],"version-history":[{"count":3,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/12932\/revisions"}],"predecessor-version":[{"id":12939,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/12932\/revisions\/12939"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media?parent=12932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/categories?post=12932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/tags?post=12932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}