{"id":13263,"date":"2014-04-10T14:33:59","date_gmt":"2014-04-10T22:33:59","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/?p=13263"},"modified":"2019-11-03T12:59:25","modified_gmt":"2019-11-03T20:59:25","slug":"sls-makes-a-believer","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/sls-makes-a-believer\/","title":{"rendered":"SLS makes a believer"},"content":{"rendered":"

It took a while but SLS Las Vegas<\/strong> has made a believer of me. The hotel crossed the Rubicon<\/strong> this past Tuesday when it began taking \"\"reservations. It also trotted out a handsome new Web site<\/a>, one which gives an idea of the market positioning SBE is going to attempt: stressing newness while drenching the customer in nostalgic mentions of the Rat Pack<\/strong>, Judy Garland<\/strong> and The Beatles<\/strong>. August 25 is the day when the rubber meets the road<\/a> at SLS and rooms are priced to move ($109 midweek and $139 on weekends, subject to certain conditions). It’s nice to know that the SLS folks haven’t drunk their own bathwater. They’ve targeted the Vegas tourist’s weakest spot: His wallet.<\/p>\n

To say SLS offers variety is something of an understatment: There are 25 different iterations of hotel room (all looking very plush) and 15 varieties of suite<\/a>. Two of eight marketing offers are locals-only and, between seven restaurants and five nightspots, it’s easy to see why gambling is an afterthought in SLS’ business plan, intended to account for only 30% of revenue. (The casino pages are so bland and generic, it makes you realize that it’s the one place where SLS will be really hard-pressed to differentiate itself from the herd.)<\/p>\n

\"SLS_LV-Splash_v2\"<\/a>Remember, \u00a0a full reinvention of the Sahara was budgeted at $750 million and Sam Nazarian<\/strong> only borrowed $415 million, so it remains to be seen what has been left out. (President Rob Oseland<\/strong> ducked this question when I put it to him recently.). God bless the SLS powers that be, anyway, for including a gallery of pictures of the old Sahara on their media pages, which also include some amazingly over-the top gush. It’s almost enough to make me forgive The Naz for running the Sahara into the ground, ripping up House of Lords<\/strong> and destroying the most beautiful casino floor in Las Vegas<\/strong>. Almost.<\/p>\n

Can a new<\/strong>, Art Deco look and 151-proof daiquiris<\/a> make the difference for small Reno<\/strong> casino? Let’s hope so.<\/p>\n","protected":false},"excerpt":{"rendered":"

It took a while but SLS Las Vegas has made a believer of me. The hotel crossed the Rubicon this past Tuesday when it began taking reservations. It also trotted out a handsome new Web site, one which gives an … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":17310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,140,79,54,162,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/13263"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/comments?post=13263"}],"version-history":[{"count":6,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/13263\/revisions"}],"predecessor-version":[{"id":25260,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/13263\/revisions\/25260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media\/17310"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media?parent=13263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/categories?post=13263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/tags?post=13263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}